The Evolution of Digital Marketing: Sustainable Strategies in the Age of AI and Blockchain

Year 2023, Volume: 4 Issue: 1, 25 - 48

Mehmet Emin Keke

Abstract

This study deals with the concept of sustainability in the field of digital marketing in depth. Brands should not only be profit-oriented, but also prioritize their environmental and social responsibilities. Sustainable digital marketing allows brands to build deeper connections with consumers and gain an environmentally conscious image. In addition, technologies such as artificial intelligence and blockchain can both increase performance and reduce environmental impacts by enabling more efficient use of resources in digital marketing. In the future, sustainable digital marketing is expected to advance in areas such as environmentally friendly advertising, local marketing strategies, and personalized ecological consumer experiences. This new paradigm will play a critical role in ensuring long-term customer loyalty and environmental responsibility for brands.

Keywords

Digital marketing, sustainability, AI, blockchain, ethical branding, transparency, green marketing, brand

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