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Mehmet Emin Keke Asst. Prof. Dr. İSTANBUL GELİŞİM ÜNİVERSİTESİ
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1 Publication
3 Review

Research Fields

Digital Marketing Product and Brand Management

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ

Popular Publications

THE MEDIATING ROLE OF DIGITAL MARKETING IN THE IMPACT OF UNIVERSITY STUDENTS' SOCIAL MEDIA USE ON MOBILE SHOPPING
Authors: Mehmet Emin Keke , Büşra Karacan
DOI: 10.58627/dpuiibf.1486751
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