Food Safety Behaviours of Backpackers Under Protection Motivation Theory

Year 2022, Volume: 6 Issue: 3 (Special Issue: ICTEBS), 600 - 619, 31.12.2022

Öznur Cumhur , Serhat Bingöl

https://doi.org/10.32958/gastoria.1199482

Abstract

The safety of food and beverages consumed during travel is an important part of the travel experience. Travellers are exposed to potential food hazards due to food choice decisions and consumption behaviour during their travels. Various theoretical models can be used to explain and predict travellers’ behaviour towards food and beverage. Among these models, protection motivation theory is one of the most prominent ones. Protection motivation theory is a model developed to examine the gap between fear appeal and attitude change and is used in many risky areas, especially in the field of health behaviour. The model provides a framework for understanding the reason for attitude and behaviour change in risky situations. The purpose of this research, which is a conceptual study, is to present the food-borne risks that travellers are exposed to and to explore how protection motivation theory can be used for safe food consumption in travellers. In this context, the protection motivation theory has been evaluated specifically for backpackers and how it will support the process at the point of access to safe food has been discussed. As a result of this discussion, it has been understood that the intention and behaviour of backpackers against food risks can be predicted and directed with protection motivation theory. It has been revealed that the theory can also be used to support the protective measures offered by institutions and organizations against food risks in the risk communication process.

Keywords

backpackers, food safety, protection motivation theory, travel behaviour

Korunma Motivasyonu Kuramı Kapsamında Sırtçantalıların Gıda Güvenliği Davranışları

Abstract

Seyahat esnasında tüketilen yiyecek ve içeceklerin güvenli olması seyahat deneyiminin önemli bir parçasıdır. Gezginler seyahatleri sırasında gıda seçim kararları ve tüketim davranışları sebebiyle potansiyel gıda tehlikeleriyle karşı karşıya kalmaktadırlar. Gezginlerin yiyecek ve içeceklere yönelik davranışlarını açıklamak ve tahmin etmek için çeşitli teorik modeller kullanılabilir. Bu modeller içerisinde korunma motivasyonu kuramı kapsamlı olarak ön plana çıkanlardan bir tanesidir. Korunma motivasyonu kuramı korku çekiciliği ve tutum değişikliği arasındaki boşluğu incelemek için geliştirilen ve sağlık davranışı alanı başta olmak üzere, risk içeren birçok alanda kullanılan bir modeldir. Model riskli durumlarda tutum ve davranış değişikliğinin nedenini anlamak için bir çerçeve sunar. Kavramsal bir çalışma olan bu araştırmanın amacı, gezginlerin maruz kaldığı gıda kaynaklı riskleri sunmak ve gezginlerde güvenli gıda tüketimi için korunma motivasyonu kuramının nasıl kullanılabileceğini araştırmaktır. Bu kapsamda korunma motivasyonu kuramı sırt çantalı gezginler özelinde değerlendirilmiş ve güvenli gıdaya erişim noktasında sürece nasıl destek olacağı tartışılmıştır. Bu tartışma sonucunda, korunma motivasyonu kuramı ile sırt çantalı gezginlerin gıda riskleri karşısındaki niyet ve davranışlarının tahmin edilebileceği ve yönlendirilebileceği anlaşılmıştır. Kuramın risk iletişim sürecinde kurum ve kuruluşların gıda riskleri karşısında sunduğu koruyucu önlemleri desteklemek için de kullanılabileceği ortaya koyulmuştur.

Keywords

sırt çantalı gezginler, gıda güvenliği, korunma motivasyonu kuramı, seyahat davranışı

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