DETERMINING MOTIVES OF MOTHERS WHO PURCHASE HEALTHY SNACKS FOR THEIR CHILDREN: A PHENOMENOLOGICAL STUDY

Year 2016, Volume: 1 Issue: 2, 17 - 36, 16.08.2016

Eda Yaşa Özeltürkay , Sezen Bozyiğit , Murat Gulmez

Abstract

Children mostly prefer eating snacks rather than eating healthier ones, although their mothers try to prevent them and try to give them good nutrition habits.Based on consumption patterns of people,obesity, overweight problems and lots of disasters start to occur at younger ages. In today’s competitive marketplace, a few of the companies are trying to understand what the motivational factors are and how mothers decide to purchase healthysnacks for their children. For this research, the phenomenological interviews were completed with 20 mothers by snowball sampling. Open ended questions were asked to identify their profiles, thoughts and behaviors. The purpose of this phenomenological study is to interview with conscious mothers who purchase functional and healthier snacks for their children.The results showed similarity to the results in the previous studies: educated and highincome level people are more precisely keen on healthier snack eating habits for their family members. They pay attention to the importance of the nutrition a lot especially after they become mothers.

 

Keywords

Healthy Snacks, Mothers’ Purchasing Patterns, Phenomenological Study, Turkey

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