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Murat Gülmez
Assoc. Prof. Dr.
ÇAĞ ÜNİVERSİTESİ
Publication
12
Review
9
CrossRef Cited
15
12
Publication
9
Review
15
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Communication Technology and Digital Media Studies
Sustainable Development
Digital Marketing
Consumer Behaviour
Institution
ÇAĞ ÜNİVERSİTESİ
Popular Publications
Instagram’dan Alışveriş Yapan Tüketicilerin Satın Alma Davranışları: Keşifsel Bir Çalışma
Authors:
Eda Yaşa Özeltürkay
,
Sezen Bozyiğit
,
Murat Gülmez
Published: 2017 ,
Oneri
DOI: 10.14783/maruoneri.vi.331668
CITED
9
FAVORITE
2
TOTAL DOWNLOAD COUNT
12932
9
CITED
2
FAVORITE
12932
TOTAL DOWNLOAD COUNT
Kullanımlar ve Doyumlar Teorisi Bağlamında Üniversite Öğrencilerinin Aşırı İzleme (Binge Watching) Davranışlarına Yönelik Bir Araştırma
Authors:
Murat Gülmez
, Deniz Yalçıntaş
Published: 2023 ,
Çağ University Journal of Social Sciences
DOI: -
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
488
0
CITED
2
FAVORITE
488
TOTAL DOWNLOAD COUNT
DETERMINING MOTIVES OF MOTHERS WHO PURCHASE HEALTHY SNACKS FOR THEIR CHILDREN: A PHENOMENOLOGICAL STUDY
Authors:
Eda Yaşa Özeltürkay
,
Sezen Bozyiğit
,
Murat Gulmez
Published: 2016 ,
International Journal of Health Management and Tourism
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1098
0
CITED
1
FAVORITE
1098
TOTAL DOWNLOAD COUNT
A CASE STUDY ON MARKETING ACTIVITIES OF NONPROFIT ORGANIZATIONS IN VIRTUAL WORLD: SECOND LIFE- LIVE AND LEARN IN KENYA “FEED A SMILE” EXAMPLE
Authors: Gizem Arı,
Murat Gülmez
Published: 2020 ,
Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
375
0
CITED
1
FAVORITE
375
TOTAL DOWNLOAD COUNT
A Content Analysis Review of Postgraduate Theses on Sustainability in Turkey
Authors:
Deniz Yalçıntaş
,
Murat Gülmez
,
Eda Yaşa Özeltürkay
Published: 2021 ,
Studies On Marketing Insights
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
3449
0
CITED
1
FAVORITE
3449
TOTAL DOWNLOAD COUNT
Publications
Metaverse Users' Purchase Intention in Second Life
Authors:
Beste Demirci
,
Eda Yaşa Özeltürkay
,
Murat Gülmez
Published: 2024 ,
Journal of Metaverse
DOI: 10.57019/jmv.1423387
FAVORITE
0
TOTAL DOWNLOAD COUNT
465
0
FAVORITE
465
TOTAL DOWNLOAD COUNT
Kullanımlar ve Doyumlar Teorisi Bağlamında Üniversite Öğrencilerinin Aşırı İzleme (Binge Watching) Davranışlarına Yönelik Bir Araştırma
Authors:
Murat Gülmez
, Deniz Yalçıntaş
Published: 2023 ,
Çağ University Journal of Social Sciences
DOI: -
FAVORITE
2
TOTAL DOWNLOAD COUNT
488
2
FAVORITE
488
TOTAL DOWNLOAD COUNT
A Content Analysis Review of Postgraduate Theses on Sustainability in Turkey
Authors:
Deniz Yalçıntaş
,
Murat Gülmez
,
Eda Yaşa Özeltürkay
Published: 2021 ,
Studies On Marketing Insights
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
3449
1
FAVORITE
3449
TOTAL DOWNLOAD COUNT
TRANSITION PROCESS FROM USING MEMBER CARDS TO MOBILE APPLICATIONS: A REVIEW ON THE STARBUCKS APP
Authors:
Murat Gülmez
,
Saadet Sağtaş
Published: 2020 ,
Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
845
1
FAVORITE
845
TOTAL DOWNLOAD COUNT
A CASE STUDY ON MARKETING ACTIVITIES OF NONPROFIT ORGANIZATIONS IN VIRTUAL WORLD: SECOND LIFE- LIVE AND LEARN IN KENYA “FEED A SMILE” EXAMPLE
Authors: Gizem Arı,
Murat Gülmez
Published: 2020 ,
Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
375
1
FAVORITE
375
TOTAL DOWNLOAD COUNT
BIBLIOMETRIC ANALYSIS OF PUBLICATIONS IN SOCIAL INNOVATION BY VISUAL MAPPING METHOD
Authors:
Murat Gülmez
,
Suzan Oğuz
,
Deniz Yalçıntaş
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.727490
FAVORITE
0
TOTAL DOWNLOAD COUNT
1227
0
FAVORITE
1227
TOTAL DOWNLOAD COUNT
Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications
Authors:
Murat Gülmez
,
Yonca Bir
,
Şefika Nilay Onatça Engin
,
Emre Kadir Özekenci
Published: 2019 ,
Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.486452
FAVORITE
0
TOTAL DOWNLOAD COUNT
955
0
FAVORITE
955
TOTAL DOWNLOAD COUNT
Türkiye’de Pazarlama Alanında Yazılan Doktora Tezlerinin İncelenmesi
Authors:
Murat Gülmez
,
Deniz Yalçıntaş
, Ayşegül Kurtulgan, Meltem Özbay
Published: 2019 ,
Çağ University Journal of Social Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
5256
1
FAVORITE
5256
TOTAL DOWNLOAD COUNT
Analyzing College Students’ Ethics Perceptions: A Pilot Study at A Foundation University in Turkey
Authors:
Eda Ozelturkay
,
Sezen Bozyiğit
,
Murat Gülmez
Published: 2018 ,
Journal of Cukurova University Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
495
0
FAVORITE
495
TOTAL DOWNLOAD COUNT
Instagram’dan Alışveriş Yapan Tüketicilerin Satın Alma Davranışları: Keşifsel Bir Çalışma
Authors:
Eda Yaşa Özeltürkay
,
Sezen Bozyiğit
,
Murat Gülmez
Published: 2017 ,
Oneri
DOI: 10.14783/maruoneri.vi.331668
FAVORITE
2
TOTAL DOWNLOAD COUNT
12932
2
FAVORITE
12932
TOTAL DOWNLOAD COUNT
THE EFFECTS OF TECHNOPARKS ON ABSORPTIVE CAPACITY AND THE ROLE OF GATEKEEPERS IN THIS PROCESS
Authors:
Murat Gülmez
,
Saadet Sağtaş
, Diler Yaman Kahyaoğlu
Published: 2016 ,
Çağ University Journal of Social Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
525
0
FAVORITE
525
TOTAL DOWNLOAD COUNT
DETERMINING MOTIVES OF MOTHERS WHO PURCHASE HEALTHY SNACKS FOR THEIR CHILDREN: A PHENOMENOLOGICAL STUDY
Authors:
Eda Yaşa Özeltürkay
,
Sezen Bozyiğit
,
Murat Gulmez
Published: 2016 ,
International Journal of Health Management and Tourism
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1098
1
FAVORITE
1098
TOTAL DOWNLOAD COUNT
Articles published in
Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çağ University Journal of Social Sciences
International Journal of Health Management and Tourism
Journal of Cukurova University Faculty of Economics and Administrative Sciences
Journal of Erciyes Communication
Journal of Metaverse
Oneri
Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences
Studies On Marketing Insights
Süleyman Demirel University Visionary Journal
Editorship
Çağ University Journal of Social Sciences
Section Editor
Editorial Board Memberships
Çağ University Journal of Social Sciences
Reviews
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi
Çağ University Journal of Social Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Journal of Academic Researches and Studies
Journal of Yaşar University
Publications
BIBLIOMETRIC ANALYSIS OF PUBLICATIONS IN SOCIAL INNOVATION BY VISUAL MAPPING METHOD
Authors:
Murat Gülmez
,
Suzan Oğuz
,
Deniz Yalçıntaş
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.727490
CITED
5
FAVORITE
0
TOTAL DOWNLOAD COUNT
1227
5
CITED
0
FAVORITE
1227
TOTAL DOWNLOAD COUNT
Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications
Authors:
Murat Gülmez
,
Yonca Bir
,
Şefika Nilay Onatça Engin
,
Emre Kadir Özekenci
Published: 2019 ,
Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.486452
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
955
1
CITED
0
FAVORITE
955
TOTAL DOWNLOAD COUNT
Instagram’dan Alışveriş Yapan Tüketicilerin Satın Alma Davranışları: Keşifsel Bir Çalışma
Authors:
Eda Yaşa Özeltürkay
,
Sezen Bozyiğit
,
Murat Gülmez
Published: 2017 ,
Oneri
DOI: 10.14783/maruoneri.vi.331668
CITED
9
FAVORITE
2
TOTAL DOWNLOAD COUNT
12932
9
CITED
2
FAVORITE
12932
TOTAL DOWNLOAD COUNT
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