Abstract
The purpose of this study was to translate the e-lifestyle scale developed by Yu (2011) into Turkish and to evaluate the validity of the scale. A sample of 405 participants were enrolled in this study. Data were collected by a socio-demographic questionnaire and the e-lifestyle scale. Following the content validation process, construct validity was assessed through factorial, convergent and discriminant validities. According to the test results, content validity, factorial validity and convergent validity are supported and internal consistency is very good (0.797-0.920). Overall, the Turkish version of the e-lifestyle scale has good content and construct validity and is reliable. This study provides evidence to support the validity and reliability of the Turkish version of the e-lifestyle scale. This is the first methodological study evaluating the validity of the e-lifestyle instrument translated into another language. This research used the e-lifestyle instrument in Turkish language in order to enable the determination of how ICT affects people’s daily activities, such as performing their jobs, banking, and participating in other social exchanges, and to learn about their opinions of how the use of ICT-enabled services/products affect their lives. The e-lifestyle instrument is a useful tool especially for market researchers, but also for other research areas of the social sciences.
References
- Ahmad, N., Omar, A. and Ramayah, T. (2010). Consumer lifestyles and online shopping continuance intention. Business Strategy Series, 11 (4), 227-243.
- Assael, H. (2005). A demographic and psychographic profile of heavy Internet users and users by type of internet usage. Journal of Advertising Research, 45(1), 93-123.
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- Hui, C.H. and Triandis, H.C. (1985). Measurement in cross-cultural psychology: a review and comparison of strategies. Journal of Cross-Cultural Psychology, 16, 131–152.
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- Klein, S., Astrachan, J. and Smyrnios, K. (2005). The F-PEC scale of family influence: Construction, validation and further implication for theory. Entrepreneurship Theory and Practice, 29 (3), 321-39.
- Kline, R. B. (1998). Principles and practice of structural equation modeling. NY: Guilford Press.
- Kossai, M. and Piget, P. (2014). Adoption of information and communication technology and firm profitability: empirical evidence from Tunisian SMEs. Journal of High Technology Management Research, 25, 9-20.
- Lazar, W. (1963). Life style concepts and marketing, in Stephen, A.G. (Ed.), Toward Scientific Marketing, American Marketing Association, Chicago, IL, 143-51.
- Lekakos, G. (2009). It’s personal extracting lifestyle indicators in digital television advertising. Journal of Advertising Research, 49 (4), 404-418.
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- Luzenhiser, L. and Gossard, M. H. (2000). Lifestyle, status and energy consumption in proceedings of ACEE Efficiency and Sustainability Summer Study in Pacific Grove, CA, 8, 207-222.
- Lynn, M. R. (1986). Determination and quantification of content validity. Nursing Research, 35 (6), 382-385.
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- Mitchell, A. (1983). The Nine American Lifestyles, New York: Warner,
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Abstract
Bu çalışmanın amacı Yu (2011) tarafından geliştirilen e-yaşam tarzı (e-lifestyle) ölçeğini Türkçe’ye uyarlayarak, ölçeğin geçerliliğini değerlendirmektir. 405 katılımcı ile gerçekleştirilen çalışmada veriler sosyo-demografik soru formu ve e-yaşam tarzı ölçeği kullanılarak elde edilmiştir. Çalışmada, içerik geçerliliği testlerini takiben, kapsam geçerliliği testleri uygulanmış, bu kapsamda doğrulayıcı faktör analizi yapılmıştır. Analiz sonuçlarına göre, ölçek alt boyutları için ölçeğin iç tutarlılık katsayıları 0.797 ile 0.920 arasında bulunmuştur. E-yaşam tarzı ölçeğinin geçerli ve güvenilir bir ölçme aracı olduğu söylenebilir. Bu çalışma, e-yaşam tarzı ölçeğinin başka bir dile çevrildiği ilk metodolojik çalışmadır. Çalışmada kullanılan e-yaşam tarzı ölçeği, bilişim teknolojilerinin bireylerin günlük hayatındaki etkilerini ve bireylerin bu teknolojilerin hayatlarını nasıl etkiledikleri yönündeki görüşlerini ölçmeye yönelik olarak tasarlanmıştır. Özellikle pazarlama alanındaki araştırmalar için yararlı bir araç olan e-yaşam tarzı ölçeği, sosyal bilimler kapsamındaki diğer araştırma alanları için de kullanışlı bir araçtır
References
- Ahmad, N., Omar, A. and Ramayah, T. (2010). Consumer lifestyles and online shopping continuance intention. Business Strategy Series, 11 (4), 227-243.
- Assael, H. (2005). A demographic and psychographic profile of heavy Internet users and users by type of internet usage. Journal of Advertising Research, 45(1), 93-123.
- Beckstead, J. W., Yang, C-Y. and Lengacher, C. A. (2008). Assessing cross-cultural validity of scales: A methodological review and illustrative example. Internetional Journal of Nursing Studies, 45, 110-119.
- Black, S. and Lynch, L. (2004). What's driving the new economy? The benefits of workplace innovation. The Economic Journal, 114(493), F97–F116.
- Epstein, J., Osborne, R. H., Elsworth, G. R., Beaton, D. E. and Guillemin, F. (2013). Cross-cultural adaptation of the Health Education Impact Questionnaire: experimental study showed expert committee, not back-translation, added value. Journal of Clinical Epidemiology, doi:10.1016/j.jclinepi.2013.07.013 (In Press).
- Hair, J. F., Black, W. C., Babin, B. and Anderson, R. E. (2010). Multivariate Data Analysis, 7th Edition. Upper Saddle River, NJ, USA: Prentice - Hall.
- Havinhurst, R. J. and Feigenbaum, K. (1959). Leisure and life style. American Sociologist, 64 (1), 396-404.
- Hawkins, D. I., Best, R. J. and Coney, K. A. (2002). Consumer Behaviour-Building Marketing Strategy, 8th ed. New Delhi: Tata McGraw Hill.
- Hui, C.H. and Triandis, H.C. (1985). Measurement in cross-cultural psychology: a review and comparison of strategies. Journal of Cross-Cultural Psychology, 16, 131–152.
- Kilpelainen, A. and Seppanen, M. (2014). Information technology and everyday life in ageing rural villages. Journal of Rural Studies, 33, 1-8.
- Klein, S., Astrachan, J. and Smyrnios, K. (2005). The F-PEC scale of family influence: Construction, validation and further implication for theory. Entrepreneurship Theory and Practice, 29 (3), 321-39.
- Kline, R. B. (1998). Principles and practice of structural equation modeling. NY: Guilford Press.
- Kossai, M. and Piget, P. (2014). Adoption of information and communication technology and firm profitability: empirical evidence from Tunisian SMEs. Journal of High Technology Management Research, 25, 9-20.
- Lazar, W. (1963). Life style concepts and marketing, in Stephen, A.G. (Ed.), Toward Scientific Marketing, American Marketing Association, Chicago, IL, 143-51.
- Lekakos, G. (2009). It’s personal extracting lifestyle indicators in digital television advertising. Journal of Advertising Research, 49 (4), 404-418.
- Li, S-C. S. (2013). Lifestyle orientations and the adoption of Internet-related technologies in Taiwan. Telecommunications Policy, 37, 639-650.
- Luzenhiser, L. and Gossard, M. H. (2000). Lifestyle, status and energy consumption in proceedings of ACEE Efficiency and Sustainability Summer Study in Pacific Grove, CA, 8, 207-222.
- Lynn, M. R. (1986). Determination and quantification of content validity. Nursing Research, 35 (6), 382-385.
- Maroco, J. Analise de equaçoes estruturais, Lisboa: Report-Number; 2010.
- Mitchell, A. (1983). The Nine American Lifestyles, New York: Warner,
- Pandeyi S and Chawla, D. (2014). E-lifestyles of Indian online shoppers: A scale validation. Journal of Retailing and Consumer Services, 21, 1068-1074.
- Purcell, K. and Rainie, Lee. (2014). Technology’s Impact on Workers, available at: http://www.pewinternet.org/2014/12/30/technologys-impact-on-workers/ (accessed 19 January 2014).
- Sanquist, T.F., Orr, H., Shui, B. and Bittner, A. C. (2012). Lifestyle factors in U.S. residential electricity consumption. Energy Policy, 42, 354-364.
- Smith, A. (2014). U.S. Views of Technology and the Future, available at: http://www.pewinternet.org/2014/04/17/us-views-of-technology-and-the-future/ (accessed 19 January 2014).
- Sperber, A. D., Devellis, R. F. and Boehlecke, B. (1994). Cross-cultural translation methodology and validation. Journal of Cross-Cultural Psychology, 25 (4), 501-524
- TUİK (2013). Hanehalkı Bilişim Teknolojileri Kullanım Araştırması, available at: http://www.tuik.gov.tr/PreHaberBultenleri.do?id=13569, (accessed 22 January 2014).
- Yu, C-S. (2011). Construction and validation of an e-lifestyle instrument. Internet Research, 21 (3), 214-235.
Details
| Primary Language | English |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | November 4, 2015 |
| Published in Issue | Year 2015 Volume: 10 Issue: 40 |
