Sosyal Medya Kullanan Bireylerin Metaverse Bilgi Düzeylerinin Belirlenmesi

Year 2023, Issue: 11, 100 - 123, 27.12.2023

Yasemin Demir

https://doi.org/10.56676/kiad.1348395

Abstract

Çalışmada sosyal medya kullanan 18 yaş ve üstü bireylerin metaverse bilgi düzeylerinin belirlenmesi amaçlanmaktadır. Böylece sosyal medya kullanıcılarının teknoloji kullanımı, dijitalleşme düzeyleri ve yaşam biçimlerine ilişkin eğilimlerin tespit edilmesi planlanmaktadır. Bu nedenle çalışmada metaverse alt boyutlarıyla demografik özellikler arasındaki ilişki düzeyleri de analiz edilmiştir. Çalışma verileri anket yöntemiyle elde edilmiştir. Verilerin analizinde, güvenilirlik analizi, doğrulayıcı faktör analizi, ANOVA ile yüzde ve frekans değerlerinden oluşan tanımlayıcı istatistiklerden yararlanılmıştır. Analizler sonucunda, kadınların erkeklere oranla metaverse bilgi düzeylerinin daha yüksek olduğu, teknoloji, dijitalleşme ve yaşam biçimi alt boyutları itibariyle metaverse terimini daha önce duyan bireylerin metaverse bilgi düzeylerinin duymayanlara göre daha yüksek olduğu bulguları elde edilmiştir. Ayrıca, sosyal alt boyutu itibariyle metaverse terimini daha önce duyan ve duymayan katılımcıların metaverse bilgi düzeyleri itibariyle farklılık göstermediği belirlenmiştir.

Keywords

Metaverse, Sosyal Medya, Metaverse Bilgi Düzeyi, Artırılmış Gerçeklik, Sanal Gerçeklik

A study to Determine the Metaverse Knowledge Level of Social Media Users

Abstract

The aim of this study is to determine the metaverse knowledge of social media users aged 18 and older. In this context, trends in technology use, the level of digitalization, and the lives of social media users. To this end, the study also analysed the relationship levels between the metaverse sub-dimensions and demographic characteristics. The study data was collected using a questionnaire. Reliability analysis, confirmatory factor analysis, ANOVA, and descriptive statistics consisting of percentages and frequencies were used to analyse the data. As a result of the analyses, it was found that the metaverse knowledge of women is higher than that of men and that the metaverse knowledge of people who have heard the term metaverse before is higher than that of people who have never heard the term in relation to the sub-dimensions of technology, digitalization, and lifestyle. In addition, it was found that there is no difference in the levels of metaverse knowledge between individuals who have heard of the word before and those who have not in relation to the social media sub-dimension.

Keywords

Metaverse, Social Media, Metaverse Knowledge Level, Augmented Reality, Virtual Reality

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