YENİ TİP İŞLETMELER: GLOBAL DOĞAN İŞLETMELERİN OLUŞUM NEDENLERİ VE ÖZELLİKLERİ

Year 2008, Volume: 8 Issue: 29, 23 - 32, 10.01.2008

Tülin Ural , Aslı Küçükaslan

https://doi.org/10.14783/maruoneri.680617

Abstract

Bu çalışmanın amacı günümüzde hızla yayılmaya başlayan ve yeni bir tür olan “Global Doğan İşletmeler” i incelemektir. Çalışmada global doğan işletmelerin çeşitli ülkelerdeki varlığına ilişkin bulgular ve kuramsal temelde global doğan işletmelerin varlığını açıklayan yaklaşımlar ele alınmaktadır. Ayrıca, global doğan işletmelerin özellikleri, ortaya çıkmalarına neden olan içsel ve dışsal dinamikler, ve uluslararası faaliyetlerde performanslarını arttıran faktörler, yönelimleri ve stratejileri ortaya konulmaktadır. Çalışmanın sonunda uygulamacılar ve araştırmacılar için öneriler sunulmaktadır. Uygulamacılar açısından bazı öneriler; kurulduklarından itibaren global özgöriişe sahip olmak, uluslararası faaliyetler için kaynak ayırma isteğinde olmak, uluslararası deneyime sahip olmak, kişisel ve kurumsal ağları oluşturmak, niş pazarlara odaklanmak ve proaktif uluslararası stratejiler uygulamak yönündedir. Araştırmacılar açısından, global doğan işletmelerin varlığını açıklayan nedensel modellerin ortaya konulması ve bu işletmelerin gelişim sürecinin -zaman serisi analizleri ile- test edilmesi önerilmektedir.

Keywords

Global Doğan işletmeler, Uluslararasılaşma Süreci, İçsel ve Dışsal Dinamikler

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