BANKACILIK SEKTÖRÜNDE ÇEVRESEL KURUMSAL SOSYAL SORUMLULUĞUN YEŞİL PERFORMANS ÜZERİNDEKİ ETKİSİNDE DÖNÜŞÜMCÜ LİDERLİĞİN ROLÜ

Year 2024, Volume: 17 Issue: 4, 958 - 975, 10.10.2024

Itır Hasırcı , Fatma Zeybek , Volkan Akgül

https://doi.org/10.25287/ohuiibf.1510908

Abstract

Günümüzde iş dünyası, çevresel sorumlulukların yanı sıra yeşil performans ve dönüşümcü liderlik gibi kavramları benimsemekte ve bu alanlarda ilerlemeyi hedeflemektedir. Çevresel kurumsal sosyal sorumluluk, iş dünyasında giderek daha fazla önem kazanmakta ve şirketlerin doğal kaynakları koruma, karbon ayak izini azaltma ve sürdürülebilir iş uygulamalarını teşvik etme sorumluluğunu vurgulamaktadır. Bu sorumluluklar doğrultusunda geliştirilen stratejiler, yeşil performansı artırarak çevresel etkileri minimize etmeyi hedefler. Şirketler, enerji verimliliği, atık yönetimi ve yenilenebilir enerji kullanımı gibi alanlarda yenilikçi çözümler geliştirmekte ve sürdürülebilirlik ilkelerini iş stratejilerine entegre etmek için dönüşümcü liderlik yaklaşımlarını benimsemektedirler. Bu liderlik tarzı, şirketlerin sadece çevresel açıdan daha sürdürülebilir olmalarını sağlamakla kalmaz, aynı zamanda uzun vadeli değer yaratmalarına da katkıda bulunur. Sonuç olarak, çevresel kurumsal sosyal sorumluluk, yeşil performans ve dönüşümcü liderlik kavramları, iş dünyasında sürdürülebilirlik hedeflerine yönelik adımların birleştirilmesinde önemli rol oynamakta ve şirketlerin toplumsal ve çevresel fayda sağlama çabalarını desteklemektedir. Bu çalışma, Balıkesir ilinde ve ilçelerinde faaliyet gösteren bankalarda çalışanlar üzerinde yapılmış olup, çevresel kurumsal sosyal sorumluluğun yeşil performans üzerindeki etkisinde dönüşümcü liderliğin aracılık rolünü değerlendirmeyi amaçlamaktadır. Uygulanan analizler sonucunda çalışmada, çevresel kurumsal sosyal sorumluluğun yeşil performans üzerinde dönüşümcü liderliğin kısmi aracılık etkisine sahip olduğu sonucuna ulaşılmıştır.

Keywords

Çevresel Kurumsal Sosyal Sorumluluk, Dönüşümcü Liderlik, Yeşil Performans

THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN THE IMPACT OF ENVIRONMENTAL CORPORATE SOCIAL RESPONSIBILITY ON GREEN PERFORMANCE IN THE BANKING SECTOR

Abstract

Today, the business world embraces concepts such as green performance and transformational leadership, as well as environmental responsibilities, and aims to progress in these areas. Environmental corporate social responsibility is becoming increasingly important in the business world, emphasizing the responsibility of companies to protect natural resources, reduce carbon footprints and promote sustainable business practices. Strategies developed in line with these responsibilities aim to minimize environmental impacts by increasing green performance. Companies develop innovative solutions in areas such as energy efficiency, waste management and use of renewable energy, and adopt transformational leadership approaches to integrate sustainability principles into their business strategies. This leadership style not only enables companies to become more environmentally sustainable, but also contributes to long-term value creation. As a result, the concepts of environmental corporate social responsibility, green performance and transformational leadership play an important role in combining steps towards sustainability goals in the business world and support companies' efforts to provide social and environmental benefits. This study was conducted on employees of banks operating in Balıkesir province and its districts, and aims to evaluate the mediating role of transformational leadership in the effect of environmental corporate social responsibility on green performance. As a result of the applied analyses, the study concluded that environmental corporate social responsibility has a partial mediating effect of transformational leadership on green performance.

Keywords

Environmental Corporate Social Responsibility, Transformational Leadership, Green Performance

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