Yaşam Tarzının Sürdürülebilir Ürün Satın Alma Niyeti ve Sürdürülebilir Tüketim Davranışı Üzerindeki Etkisinin İncelenmesi

Yıl 2024, Cilt: 8 Sayı: 1, 282 - 299, 31.01.2024

İbrahim Yemez , Tuğba Delice Akca

https://doi.org/10.29023/alanyaakademik.1335084

Öz

Sürdürülebilir tüketim ve yaşam tarzı son zamanlarda tüketicilerin satın alma kararlarında ve tüketim tarzlarında etkili olan bir anlayıştır. Bu bağlamda, bu çalışmada yaşam tarzının ve sürdürülebilir ürün satın alma niyetinin sürdürülebilir tüketim davranışı üzerindeki etkisi ele alınmıştır. 1-30 Nisan 2021 tarihlerinde çevrimiçi anket formuyla, 18 yaşından büyük, 470 tüketiciden veriler toplanmıştır. Elde edilen verilere ilk olarak Faktör Analizi uygulanmıştır. Kullanılan ölçeğin uyum ve ayrışma geçerliliği ile iç tutarlılığı ortaya konmuş ve ölçeğin geçerli ve güvenilir olduğu görülmüştür. Daha sonra araştırma modeli Yol Analizine tabi tutulmuştur. Analiz sonucunda yaşam tarzının satın alma niyetini pozitif olarak etkilediği sonucuna varılmıştır. Yine yaşam tarzının sürdürülebilir tüketim davranışını da pozitif olarak etkilediği görülmüştür. Ayrıca yaşam tarzı ile satın alma niyetinin de sürdürülebilir tüketim davranışı üzerinde anlamlı ve pozitif bir etkiye sahip olduğu bulunmuştur.

Anahtar Kelimeler

Yaşam Tarzı, Sürdülebilir Tüketim, PLSSEM

Destekleyen Kurum

Yok

Proje Numarası

Yok

Teşekkür

Yok

Investigation of the Effect of Lifestyle on Sustainable Product Purchase Intention and Sustainable Consumption Behavior

Öz

Sustainable consumption and lifestyle is an understanding that has recently been influential in consumers' purchasing decisions and consumption styles. In this context, the effect of lifestyle and sustainable product purchase intention on sustainable consumption behavior is discussed in this study. Data were collected from 470 consumers over 18 age, using the online survey form on April 1-30, 2021. First, Factor Analysis was applied to the obtained data. The concordance and discriminant validity, and internal consistency of the scale used were revealed, and it was seen that the scale was valid and reliable. Then, the research model was subjected to Path Analysis. As a result of the analysis, it was concluded that lifestyle positively affects purchase intention. It has also been observed that lifestyle positively affects sustainable consumption behavior. In addition, it has been found that lifestyle and purchase intention significantly and positively affect sustainable consumption behavior.

Anahtar Kelimeler

Lifestyle, Sustainable Consumption, PLSSEM

Proje Numarası

Yok

Kaynakça

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