Strategic Insights: Navigating Digital Transformation And Customer-Centricity For Enhanced Business Success

Year 2023, Volume: 6 Issue: 2, 223 - 249, 31.12.2023

Paşa Gültaş

https://doi.org/10.55065/intraders.1393775

Abstract

This paper examines the impact of digital transformation and customer-centricity on the processes businesses use to create customer value in today's business world. It discusses the opportunities digital transformation presents to businesses and explores strategies for increasing customer value to achieve success in the current business environment. Additionally, the text offers practical illustrations of theoretical concepts using anecdotal evidence and real-life cases. Finally, through an analysis of emerging digital transformation trends and their potential benefits for companies striving to enhance customer value, it presents businesses with a strategic outlook.

Keywords

Digital Transformation, Customer Value, Customer-Centric Approach, Business Success

Ethical Statement

Makalede sunulan tüm bilgiler ve veriler doğru ve güvenilir kaynaklardan elde edilmiştir. Bilgilerin manipülasyonu ya da çarpıtılması yapılmamıştır. Başkalarına ait çalışmalardan alıntı yapıldığında, uygun atıflar ve referanslar kullanılmıştır. Diğer çalışmalardan alınan fikirler ve bulgular açıkça belirtilmiştir. Makalenin yazarları, herhangi bir çıkar çatışmasına sahip değillerdir. Herhangi bir finansal, kurumsal veya kişisel çıkar, makalenin içeriğini etkilememiştir. Beyan ederim.

Supporting Institution

Bulunmamaktadır.

Thanks

Öncelikle bu çalışmaya değerli vakitlerini ayıracak olan editör kuruluna ve saygıdeğer hakemlere şimdiden teşekkür ederim.

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