STRATEJİK LİDERLİĞİN, REKABET AVANTAJI ÜZERİNDEKİ ETKİSİNDE ÖRGÜT KÜLTÜRÜNÜN ROLÜNÜN İNCELENMESİ

Yıl 2024, Cilt: 19 Sayı: 76, 485 - 506

Saniye Yıldırım Özmutlu

Öz

Bu çalışmada, üst düzey yöneticilerin stratejik liderlik davranışlarının rekabet avantajı ile ilişkisi ve örgüt kültürünün bu ilişki üzerindeki düzenleyici etkisi araştırılmaktadır. Literatüre bakıldığında stratejik liderlerin yaklaşımı, rekabet avantajı ve örgüt kültürü arasında güçlü bir bağ olduğu görülmektedir. İlişkiler arası etkileşimi ortaya koymak adına, stratejik liderlikte iş geliştirme ve örgütsel yaratıcılık, rekabet avantajında esneklik ve yanıt verme yeteneği, örgüt kültüründe de karar almayı etkilen unsurlar ölçülmeye çalışılmıştır. Çalışmada, bu değişkenler bağlamında bir model geliştirilmiştir. Geliştirilen modelin ölçümlenebilmesi için Tekirdağ ili Çerkezköy ilçesinde Çerkezköy Ticaret ve Sanayi Odasına (ÇTSO) kayıtlı işletmelerin üst düzey yöneticilerine anket uygulanarak veriler toplanmıştır. Çalışmada yer alan değişkenler arası ilişkiler kısmi en küçük karelere dayalı yapısal eşitlik modellemesi, korelasyon ve yol analizi yardımıyla analiz edilmiştir. Anket verileri kullanılarak elde edilen bulgular, stratejik liderlik davranışlarının rekabet avantajı üzerinde pozitif etkileri olduğu ve düzenleyici etkide bulunan örgüt kültürünün bu ilişkiyi arttırdığı yönündedir. Araştırma sonuçları, ÇTSO kayıtlı işletmelerin örgüt kültürünün stratejik liderlik davranışları ile rekabet avantajı arasındaki ilişkiyi olumlu yönde düzenlediğini göstermektedir. Bu sonuçlarla, çalışmada benimsenen teoriler daha da genişletilerek literatüre katkı yapılmış, ayrıca hem liderlik hem de stratejik rekabet konusuna katkı sunulmuştur.

Anahtar Kelimeler

Stratejik Liderlik, Örgüt Kültürü, Rekabet Avantajı, Esneklik, Cevaplanabilirlik

Etik Beyan

Sayın Editör, etik beyan belgesi Yüklenmiştir.

EXAMINING THE ROLE OF ORGANIZATIONAL CULTURE IN THE IMPACT OF STRATEGIC LEADERSHIP ON COMPETITIVE ADVANTAGE

Öz

In this study, the relationship between the strategic leadership behaviors of top-level executives and competitive advantage, as well as the moderation effect of organizational culture on this relationship, is being investigated. When we look at the literature, it is evident that there is a strong connection between the approach of strategic leaders, competitive advantage, and organizational culture. In order to reveal the interaction between these relationships, have been measured as business development and organizational creativity in strategic leadership, flexibility and responsiveness in competitive advantage and factors influencing decision-making in organizational culture. Within the context of these variables, a model has been developed in the study. To measure the developed model, data was collected by conducting a survey on top-level executives of businesses registered with the Çerkezköy Chamber of Commerce and Industry (CTSO) in Çerkezköy district of Tekirdağ province. The relationships between the variables included in the study were analyzed using partial least squares structural equation modeling, correlation, and path analysis. Findings obtained from the survey data suggest that strategic leadership behaviors have a positive impact on competitive advantage, and the organizational culture, which acts as a moderator, enhances this relationship. The research results indicate that the organizational culture of businesses registered with CTSO positively moderates the relationship between strategic leadership behaviors and competitive advantage. With these results, the study has contributed to the literature by further expanding the theories adopted and has provided valuable contributions to both leadership and strategic competition topics.

Anahtar Kelimeler

: Strategic Leadership, Organizational Culture, Competitive Advantage, Flexibility, Responsiveness

Kaynakça

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