BibTex RIS Kaynak Göster

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Yıl 2014, Cilt: 11 Sayı: 2, 115 - 145, 03.04.2015

İbrahim Akben

Öz

Companies have to be involved in internationalactivities due to globalization, internationalization and competition. Thisprocess is vital for the companies across the world as well as enterprisesin Kahramanmaras. One of the most important strategic decisions for alocal enterprise is to define internationalization strategy, implement andchange when necessary. The purpose of this study is to identify andevaluate current international strategies and future plan of enterprises inKahramanmaras. This study is supported with a field study and data isanalysed by using SPSS 16.0 with appropriate techniques

Anahtar Kelimeler

-

Kaynakça

  • ALBAUM, S.GERALD - STRANDSKOV, JESPER - DUERR, EDWIN ve DOWD, LAURENCE (1995), International Marketing and Export Management, Addison-Wesley Puplishing Company, U.S.A.
  • ALBAUM, S.GERALD - STRANDSKOV, JESPER ve DUERR, EDWIN (2002), International Marketing and Export Management, 4thEdition, Financial Times, Prentice Hall, England.
  • BUCKLEY, ADRIAN (Ed.) ve PALIWODA, STANLEY. J. (1994), The Essence of International Marketing, Prentice Hall, U.K.
  • BROUTHERS, KEITH (2002), Institutional, Cultural and Transaction Cost Influences on Entrymode Choice and Performance. Journal of International Business Studies, 33 (2), ss.203 221.
  • BERKOWITZ, ERIC.N -KERIN, ROGER.A. - HARTLEY, STEVEN.W. ve RUDELIUS, WILLIAM (1994), Marketing, Irwin, Boston.
  • CAVUSGIL, TAMER ve KNIGHT, GARY (2009), Born Global Firms, A New International Enterprise, Business Expert Press.
  • - GEGEZ, A.ERCAN - atejileri
  • CZINKOTA, MICHAEL.R ve RONKAINEN, IIKKA.A (1994), International Marketing, 4thEdition, Dryden, Washington D.C.
  • CZINKOTA, MICHAEL.R - RONKAINEN, IIKKA.A. ve MOFFETT, MICHAEL.H (2009), Fundamental of International Business, 2nd Edition, Wessex, New York.
  • DATTA, DEEPAK-HERRMANN, POL ve RASHEED, ABDUL, (2002), Choice of Foreign Market Entry Modes: Critical Review and Future Directions, Advances in International Management, 14, pp:85-153.
  • DANIELS, JOHN D. ve RADEBAUGH, LEE H. (1989), International, Business Environments and Operations, Fifth Edition, Addison Wesley Publishing Company, USA.
  • DANIELS, JOHN D. ve RADEBAUGH, LEE H. (1994), International, Business Environments and Operations, Fifth Edition, Addison Wesley Publishing Company, Canada
  • DOUGLAS, SUSAN P. ve CRAIG, C.SAMUEL (1995), Global Marketing Strategy, McGraw-Hill, New York.
  • - SEYMEN, OYA (ed) ve BOLAT, TAMER (ed), (2005), , Nobel. -164. Ulus
  • GAUGHAN, PATRICK A. (2005), Mergers, What Can Go Wrong and How to Prevent It, John Wiley & Sons, Inc.
  • HILL, CHARLES W.L. - HWANG, PETER ve KIM, W.CHAN (1990), An Eclectic Theory of the Choice of International Entry Mode, Strategic Management Journal, 11, 2, pp:117-128.
  • HILL, CHARLES W.L. (2008), Global Business Today, 5thEdition, McGraw Hill Irwin, Boston.
  • KOTLER, PHILIP (1991), Marketing Management Analysis, Planning Implementation and Control, Prentice Hall, U.S.A.
  • KOTLER, PHILIP ve ARMSTRONG, GARY (1994), Principles of Marketing, Prentice Hall, New Jersey.
  • LEEMAN, JORIS J. (2010), Export Planning: A10 Step Approach, Institute for Business Process Management, Germany.
  • MENDENHALL, MARK - PUNNET, BETTY ANEJ., ve RICKS, DAVID, (1995), Global Management, Blackwell Publishers, Oxford, U.K.
  • McCARTHY, EDMUND JEROMY ve PERREAULT, WILLIAM.D. (1988), Essentials of Marketing, Irwin Homewood, Illinois. . . .
  • SHERMAN, ANDREW J. (2011), Mergers & Acquisitions From A to Z, AMACOM.
  • STEERS, RICHARD M. ve NARDON, LUCIARA (2006), Managing in the Global Economy, M.E. Sahrpe.
  • SPRINGER, REINER (1995), Market Entry and Marketing Strategies for Eastern Europe, Journal of East-West Business, 1:3, pp.67- 104. , . ul.
  • TERPSTRA,VERN ve SARATHY, RAVI (1994), International Marketing, Dryden Press, Orlando.
  • THOMPSON, ARTHUR A. - STRICKLAND, ALONZO J. ve GAMBLE, JOHN E. (2007), Crafting and Executing Strategy: The Quest for Competitive Advantage, McGraw Hill Irwin, New York.
  • VUKMANIC, FRANK G. - CZINKOTA, MICHAEL R. - RICKS, National and International Data Problems and Solutions in the Empirical Analysis of Industry Direct Foreign Investment, in Multinationals as Mutual Invaders: Intraindustry Direct Foreign Investment, Croom Helm, England.
  • WARREN, HELEN (1998),
  • , Oxford University Press, Oxford.
  • WELCH, LAWRENCE S. - BENITO, GABRIEL R.G. ve PETERSEN, BENT (2007), Foreign Operation Methods, Theory, Analysis, Strategy, Edward Elgar, U.S.A.
  • WIND, YORAM ve PERLMUTTER, HOWARD V. (1997), On the Identification of the Frontier Issues in International Marketing, Columbia Journal of World Business, 12, pp.131-139. . Ekonomik ve -72.
  • , Gazi Kitapevi, Ankara.

İŞLETMELERİN ULUSLARARASILAŞMA STRATEJİLERİ: KAHRAMANMARAŞ İŞLETMELERİNDE BİR ALAN ÇALIŞMASI

Yıl 2014, Cilt: 11 Sayı: 2, 115 - 145, 03.04.2015

İbrahim Akben

Öz

Günümüzde işletmeler küreselleşme, uluslararasılaşma, rekabet vb. faktörlerden dolayı uluslararası faaliyetlerde bunmaktadırlar. Bu süreç bütün dünyadaki işletmeler için de hayati olduğu kadar Kahramanmaraş işletmeleri içinde hayati öneme sahiptir. Yerel bir işletme için en önemli stratejik kararlardan biri uluslararasılaşma stratejisini belirlemek, uygulamak ve gerektiğinde değiştirmektir. Bu çalışmanın amacı, Kahramanmaraş’ta faaliyet gösteren işletmelerinin günümüzdeki uluslararasılaşma stratejilerini belirlemek ve bu işletmelerin geleceğe dönük planlarını ortaya koymak ve bu kapsamda değerlendirmektir.  Çalışma bir alan çalışması ile desteklenmiş ve elde edilen veriler SPSS 16.0 istatistik paket programında uygun teknikler kullanılarak analiz edilmiştir.

Anahtar Kelimeler: Uluslararasılaşma, Uluslararası İşletmeler, Uluslararasılaşma Stratejileri.

Anahtar Kelimeler

-

Kaynakça

  • ALBAUM, S.GERALD - STRANDSKOV, JESPER - DUERR, EDWIN ve DOWD, LAURENCE (1995), International Marketing and Export Management, Addison-Wesley Puplishing Company, U.S.A.
  • ALBAUM, S.GERALD - STRANDSKOV, JESPER ve DUERR, EDWIN (2002), International Marketing and Export Management, 4thEdition, Financial Times, Prentice Hall, England.
  • BUCKLEY, ADRIAN (Ed.) ve PALIWODA, STANLEY. J. (1994), The Essence of International Marketing, Prentice Hall, U.K.
  • BROUTHERS, KEITH (2002), Institutional, Cultural and Transaction Cost Influences on Entrymode Choice and Performance. Journal of International Business Studies, 33 (2), ss.203 221.
  • BERKOWITZ, ERIC.N -KERIN, ROGER.A. - HARTLEY, STEVEN.W. ve RUDELIUS, WILLIAM (1994), Marketing, Irwin, Boston.
  • CAVUSGIL, TAMER ve KNIGHT, GARY (2009), Born Global Firms, A New International Enterprise, Business Expert Press.
  • - GEGEZ, A.ERCAN - atejileri
  • CZINKOTA, MICHAEL.R ve RONKAINEN, IIKKA.A (1994), International Marketing, 4thEdition, Dryden, Washington D.C.
  • CZINKOTA, MICHAEL.R - RONKAINEN, IIKKA.A. ve MOFFETT, MICHAEL.H (2009), Fundamental of International Business, 2nd Edition, Wessex, New York.
  • DATTA, DEEPAK-HERRMANN, POL ve RASHEED, ABDUL, (2002), Choice of Foreign Market Entry Modes: Critical Review and Future Directions, Advances in International Management, 14, pp:85-153.
  • DANIELS, JOHN D. ve RADEBAUGH, LEE H. (1989), International, Business Environments and Operations, Fifth Edition, Addison Wesley Publishing Company, USA.
  • DANIELS, JOHN D. ve RADEBAUGH, LEE H. (1994), International, Business Environments and Operations, Fifth Edition, Addison Wesley Publishing Company, Canada
  • DOUGLAS, SUSAN P. ve CRAIG, C.SAMUEL (1995), Global Marketing Strategy, McGraw-Hill, New York.
  • - SEYMEN, OYA (ed) ve BOLAT, TAMER (ed), (2005), , Nobel. -164. Ulus
  • GAUGHAN, PATRICK A. (2005), Mergers, What Can Go Wrong and How to Prevent It, John Wiley & Sons, Inc.
  • HILL, CHARLES W.L. - HWANG, PETER ve KIM, W.CHAN (1990), An Eclectic Theory of the Choice of International Entry Mode, Strategic Management Journal, 11, 2, pp:117-128.
  • HILL, CHARLES W.L. (2008), Global Business Today, 5thEdition, McGraw Hill Irwin, Boston.
  • KOTLER, PHILIP (1991), Marketing Management Analysis, Planning Implementation and Control, Prentice Hall, U.S.A.
  • KOTLER, PHILIP ve ARMSTRONG, GARY (1994), Principles of Marketing, Prentice Hall, New Jersey.
  • LEEMAN, JORIS J. (2010), Export Planning: A10 Step Approach, Institute for Business Process Management, Germany.
  • MENDENHALL, MARK - PUNNET, BETTY ANEJ., ve RICKS, DAVID, (1995), Global Management, Blackwell Publishers, Oxford, U.K.
  • McCARTHY, EDMUND JEROMY ve PERREAULT, WILLIAM.D. (1988), Essentials of Marketing, Irwin Homewood, Illinois. . . .
  • SHERMAN, ANDREW J. (2011), Mergers & Acquisitions From A to Z, AMACOM.
  • STEERS, RICHARD M. ve NARDON, LUCIARA (2006), Managing in the Global Economy, M.E. Sahrpe.
  • SPRINGER, REINER (1995), Market Entry and Marketing Strategies for Eastern Europe, Journal of East-West Business, 1:3, pp.67- 104. , . ul.
  • TERPSTRA,VERN ve SARATHY, RAVI (1994), International Marketing, Dryden Press, Orlando.
  • THOMPSON, ARTHUR A. - STRICKLAND, ALONZO J. ve GAMBLE, JOHN E. (2007), Crafting and Executing Strategy: The Quest for Competitive Advantage, McGraw Hill Irwin, New York.
  • VUKMANIC, FRANK G. - CZINKOTA, MICHAEL R. - RICKS, National and International Data Problems and Solutions in the Empirical Analysis of Industry Direct Foreign Investment, in Multinationals as Mutual Invaders: Intraindustry Direct Foreign Investment, Croom Helm, England.
  • WARREN, HELEN (1998),
  • , Oxford University Press, Oxford.
  • WELCH, LAWRENCE S. - BENITO, GABRIEL R.G. ve PETERSEN, BENT (2007), Foreign Operation Methods, Theory, Analysis, Strategy, Edward Elgar, U.S.A.
  • WIND, YORAM ve PERLMUTTER, HOWARD V. (1997), On the Identification of the Frontier Issues in International Marketing, Columbia Journal of World Business, 12, pp.131-139. . Ekonomik ve -72.
  • , Gazi Kitapevi, Ankara.
Toplam 33 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

İbrahim Akben

Yayımlanma Tarihi 3 Nisan 2015
Yayımlandığı Sayı Yıl 2014 Cilt: 11 Sayı: 2

Kaynak Göster

APA Akben, İ. (2015). İŞLETMELERİN ULUSLARARASILAŞMA STRATEJİLERİ: KAHRAMANMARAŞ İŞLETMELERİNDE BİR ALAN ÇALIŞMASI. Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi, 11(2), 115-145.
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