KOVİD-19 KAYGISININ PSİKOLOJİK SONUÇLARI: TÜKETİCİ BAKIŞ AÇISINDAN AÇIKLAYICI BİR ÇALIŞMA

Yıl 2023, Cilt: 16 Sayı: 1, 191 - 220, 31.01.2023

Hüseyin Erbil Özyörük , Niray Tunçel

Öz

Bu çalışma, Kovid kaygısının bireyler üzerindeki psikolojik etkilerini tüketici bakış açısından incelemektedir. Spesifik olarak, mevcut araştırma, Covid kaygısının gelecek yönelimi, umutsuzluk ve kompulsif satın alma üzerindeki etkisiyle birlikte umutsuzluk ve gelecek yöneliminin kompulsif satın alma üzerindeki etkilerini incelemektedir. Bunların yanı sıra gelecek yönelimi ve umutsuzluk arasındaki ilişki de araştırılmaktadır. Bu kapsamda 350 kişiye çevrimiçi anket uygulanmış ve verilerin analizinde yapısal eşitlik modellemesi tekniğinden yararlanılmıştır. Kovid kaygısının, umutsuzluğu ve kompulsif satın alma eğilimini artırdığı ve gelecek yönelimini azalttığı doğrulanmıştır. Ayrıca sonuçlar umutsuzluğun kompulsif satın alma eğilimini yükselttiği, ancak gelecek yöneliminin bu eğilimi düşürdüğünü göstermektedir. Son olarak, umutsuzluk ile gelecek yönelimi arasında negatif bir ilişki olduğu tespit edilmiştir. Bu çalışma, pandemi sırasında önemli bilişsel değişikliklere neden olan ve kompulsif satın alma ile sonuçlanan çeşitli psikolojik faktörler arasındaki etkileşimlere yönelik bir iç görü sağlamaktadır. Ayrıca mevcut çalışma, Kovid kaygısını, umutsuzluğu, gelecek yönelimini ve kompulsif satın alma değişkenlerini kavramsal bir modelde ele alan öncü bir çalışmadır.

Anahtar Kelimeler

Covid kaygısı, umutsuzluk, gelecek yönelimi, kompulsif satın alma, pandemi, tüketiciler

THE PSYCHOLOGICAL CONSEQUENCES OF COVID ANXIETY: AN EXPLANATORY STUDY FROM A CONSUMER PERSPECTIVE

Öz

This study investigates the psychological effects of Covid anxiety on individuals from a consumer standpoint. Specifically, the current research looks at the impact of Covid anxiety on future orientation, hopelessness, and compulsive buying, as well as the influence of hopelessness and future orientation on compulsive buying. Future orientation and hopelessness link is also being investigated. In this context, 350 individuals are surveyed online, and the structural equation modeling technique is utilized to analyze the data. It is confirmed that Covid anxiety increases hopelessness and compulsive buying tendency and reduces future orientation. The results also demonstrate that hopelessness boosts compulsive buying, whereas future orientation declines this tendency. Finally, there is evidence of a negative link between hopelessness and future orientation. This study gives insight into the interactions among psychological factors that resulted in considerable cognitive changes and compulsive buying during the pandemic. Further, the current study is a pioneer one that integrates Covid anxiety, hopelessness, future orientation, and compulsive buying into a conceptual model.

Anahtar Kelimeler

Covid anxiety, hopelessness, future orientation, compulsive buying, pandemic, consumers

Kaynakça

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