Alışveriş Merkezi Formunun Çeviri ve Yayılım Süreci: Bir Vaka Analizi

Yıl 2024, Cilt: 32 Sayı: 59, 49 - 89, 31.01.2024

Fettah Kayra , Deniz Taşcı , Akansel Yalçınkaya , Umut Koç

https://doi.org/10.17233/sosyoekonomi.2024.01.03

Öz

Bu çalışmanın amacı, bir yönetim fikri olan AVM formunun Türkiye’ye geçiş sürecindeki değişimini ve bu süreçte etkili olan faktörleri açığa çıkarmaktır. Araştırma kısmı için, Türkiye’de faaliyet gösteren 21 AVM genel müdürü ve sektörün önde gelen 2 üst düzey yöneticisi olmak üzere toplamda 23 kişi ile görüşmeler gerçekleştirilmiştir. Elde edilen bulgular, Türkiye’de AVM fikrinin ilk yerleşimi sırasında, fikrin yönetsel ve yapısal açıdan büyük ölçüde korunduğuna işaret etmektedir. Fikrin esnekliği, çevre, yönetim, bilgi düzeyi ve mevcut rakipler arasındaki rekabet gibi faktörlerin yayılım veya çevirinin öne çıkmasında etkili olduğu görülmüştür. Son olarak; çalışma, çeviri kavramının kapsamını genişleterek bireyler arası çevirinin yanında bireysel çeviri ve toplumsal çeviri kavramlarını öne sürmüştür.

Anahtar Kelimeler

Kurumsal Kuram, İskandinav Kurumsalcılığı, Yayılım, Çeviri, AVM

Translation And Diffusion Process of The Shopping Mall Form: A Case Study

Öz

This study aims to reveal how the shopping mall form, a management idea, changed during its transfer to Türkiye and to analyse the effective factors in this process. For the research part, interviews were held with 23 people, including the general managers of 21 shopping malls operating in Türkiye and two leading sector executives. The findings point out that during the initial embedding of the shopping mall idea in Türkiye, the idea was preserved mainly in terms of managerial and structural aspects. Factors such as flexibility of the idea, environment, management, level of knowledge and rivalry among existing competitors are effective in the prominence of diffusion or translation. Finally, by expanding the scope of translation, the study puts forward the concepts of individual and social translation as well as interpersonal translation.

Anahtar Kelimeler

Institutional Theory, Scandinavian Institutionalism, Diffusion, Translation, Shopping-Mall

Kaynakça

• Abrahamson, E. (1996a), “Management fashion”, Academy of Management Review, 21(1), 254-285.
• Abrahamson, E. (1996b), “Technical and aesthetic fashion”, in: B. Czarniawska & G. Sevón (eds.), Translating Organizational Change (117-137), Walter de Gruyter & Co., Berlin.
• Altuna, O.K. (2012), Alışveriş Merkezleri: AVM’ler Nasıl Farklı Konumlandırılır?, Beta Yayıncılık, İstanbul.
• Ansari, S.M. et al. (2010), “How practices vary as they diffuse”, Academy of Management, 35(1), 67-92.
• AYD Alışveriş Merkezleri ve Yatırımcıları Derneği, (2019), Takastan Paraya, Agoradan Çarşıya, Bedestenden AVM’ye Alışveriş, Printcenter, İstanbul.
• Baron, S. et al. (1991), Macmillan Dictionary of Retailing, The Macmillan Press Ltd., London.
• Bayraktar, H. (2004), Şansı Arayacak Vaktim Olmadı, Bayraktar Kültür Yayınları, İstanbul.
• Bloch, P.H. et al. (1994), “The shopping mall as consumer habitat”, Journal of Retailing, 70(1), 23-42.
• Boons, F. & L. Strannegård (2000), “Organizations coping with their natural environment: a laboratory for institutionalization?”, International Studies of Management & Organization, 30(3), 7-17.
• Boxenbaum, E. & J.S. Pedersen (2009), “Scandinavian institutionalism - a case of institutional work”, in: T.B. Lawrence et al. (eds.), Institutional Work: Actors and Agency in Institutional Studies of Organizations (178-204), Cambridge University Press, New York.
• Cheng, E.W. et al. (2007), “A GIS approach to shopping mall location selection”, Building and Environment, 42(2), 884-892.
• Cohen, N.E. (2002), America’s Marketplace: The History of Shopping Centers, Greenwich Publishing Group, Inc., Lyme, Connecticut.
• Coleman, P. (2006), Shopping Environments: Evolution, Planning and Design, Architectural Press, Oxford.
• Czarniawska, B. & B. Joerges (1996), “Travels of Ideas”, in: B. Czarniawska & G. Sevón (eds.), Translating Organizational Change (13-48), Walter de Gruyter & Co., Berlin.
• Czarniawska, B. (2008), “How to misuse institutions and get away with it: some reflections on institutional theory(ies)”, in: R. Greenwood et al. (eds.), The SAGE Handbook of Organizational Institutionalism (769-782), SAGE Publications, London.
• Deephouse, D.L. (1996), “Does isomorphism legitimate?”, Academy of Management Journal, 39(4), 1024-1039.
• Dimaggio, P. & W. Powell (1983), “The iron cage revisited: institutional isomorphism and collective rationality in organizational fields”, American Sociological Review, 48(2), 147-160.
• Greenwood, R. & C. Hinings (1996), “Understanding radical organizational change: bringing together the old and the new institutionalism”, Academy of Management Review, 21(4), 1022-1054.
• GYODER (2019), GYODER Gösterge, <https://www.gyoder.org.tr/yayinlar/gyoder-gosterge>, 04.03.2020.
• Harris, C.M. (2006), Dictionary of Architecture and Construction, McGraw-Hill, New York.
• Hawley, A.H. (1981), “Human ecology: persistence and change”, American Behavioral Scientist, 24(3), 423-444.
• İGD (2019), 2019 Gayrimenkul Piyasası Raporu, <https://www.igd.com.tr/yayinlar/arastirmalar/2019-gayrimenkul-piyasasi-raporu/>, 04.03.2020.
• Jewell, N. (2015), Shopping Malls and Public Space in Modern China, Ashgate Publishing Limited, London.
• Johnson, B. & B. Hagström (2005), “The translation perspective as an alternative to the policy diffusion paradigm: the case of the Swedish methadone maintenance treatment”, Journal of Social Policy, 34(3), 365-388.
• Kayra, F. et al. (2022), “İskandinav Kurumsalcılığında Çeviri Araştırmaları”, Akdeniz İİBF Dergisi, 22(1), 69-83.
• Kolsuz, G. & A.E.Yeldan (2014), “1980 sonrası Türkiye ekonomisinde büyümenin kaynaklarının ayrıştırılması”, Çalışma ve Toplum, 40(1), 49-66.
• Latour, B. (1986), “The powers of association”, in: J. Law (ed.), Power, Action and Belief (264-280), Routledge and Kegan Paul, London.
• Malec, T.E. (2010), “Modern shopping malls in the USA and Europe - outline”, Architecture Civil Engineering Environment, 3(3), 15-24.
• Merriam, S.B. (1998), Qualitative Research and Case Study Applications in Education: Revised and Expanded from Case Study Research in Education, Jossey-Bass Publishers, San Francisco.
• Meyer, J.W. & B. Rowan (1977), “Institutionalized organizations: formal structure as myth and ceremony”, American Journal of Sociology, 83(2), 340-363.
• Mica, A. (2013), “From Diffusion to Translation and Back. ‘Disembedding-Re-embedding’ and ‘Re-invention’ in Sociological Studies of Diffusion”, Polskie Towarzystwo Socjologiczne (Polish Sociological Association), 181(1), 3-19.
• Powell, W.W. & P.J. DiMaggio (1991), “Introduction”, in: W.W. Powell & P.J. DiMaggio (eds.), The New Institutionalism in Organizational Analysis (1-38), The University of Chicago Press, Chicago.
• Ritzer, G. & J. Stepnisky (2012), Çağdaş Sosyoloji Kuramları ve Klasik Kökleri, (Çev. I.E. Howison) De Ki Basım Yayım Ltd., Ankara.
• Rogers, E.M. (1983), Diffusion of Innovations, The Free Press, New York.
• Røvik, K.A. (2016), “Knowledge transfer as translation: review and elements of an instrumental theory”, International Journal of Management Reviews, 18(3), 290-310.
• Sahlin, K. & L. Wedlin (2008), “Circulating Ideas: Imitation, Translation and Editing”, in: R. Greenwood et al. (eds.), The SAGE Handbook of Organizational Institutionalism (218-242), SAGE Publications London.
• Sahlin-Andersson, K. (1996), “Imitating by Editing Success: The Construction of Organizational Fields”, in: B. Czarniawska & G. Sevón (eds.), Translating Organizational Change (69-92), Walter de Gruyter & Co., Berlin.
• Scott, W.R. (2014), Institutions and Organizations: Ideas, Interests, and Identities, Sage Publications, California.
• Selznik, P. (1949), TVA and the Grass Roots: A Study of Politics and Organization, University of California Press, California.
• Sevón, G. (1996), “Organizational imitation in identity transformation”, in: B. Czarniawska & G. Sevón (eds.), Translating Organizational Change (49-67), Walter de Gruyter & Co., Berlin.
• Shields, R. (2005), “Spaces for the subject of consumption”, in: R. Shields (ed.), Lifestyle Shopping (1-20), Routledge, London.
• Singh, H. & S.R. Srinivasan (2012), Mall Management, Tata McGraw-Hill, New Delhi.
• Strumińska-Kutra, M. & I. Koładkiewicz (2018), “Case Study”, in: M. Ciesielska & D. Jemielniak (eds.), Qualitative Methodologies in Organization Studies Vol. 2 (1-32), Springer, Cham.
• Suchman, M. (1995), “Managing legitimacy: strategic and institutional approaches”, Academy of Management Review, 20(3), 571-610.
• Tolbert, P. & L. Zucker (1983), “Institutional sources of change in the formal structure of organizations: the diffusion of civil service reform, 1880-1935”, Administrative Science Quarterly, 28, 22-39.
• Van Grinsven, M. et al. (2016), “Translating management concepts: towards a typology of alternative approaches”, International Journal of Management Reviews, 18(3), 271-289.
• Wæraas, A. & H.L. Sataøen (2014), “Trapped in conformity? Translating reputation management into practice”, Scandinavian Journal of Management, 30(2), 242-253.
• Wejnert, B. (2002), “Integrating models of diffusion of innovations: a conceptual framework”, Annual Review of Sociology, 28(1), 297-326.