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Büşra Oktay Bayhan
AKDENİZ ÜNİVERSİTESİ
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0000-0002-8037-9385
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Summary
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Peer Review
Research Fields
Digital Marketing
pazarlama
omnichannel
communication
Institution
AKDENİZ ÜNİVERSİTESİ
Popular Publications
OMNICHANNEL RETAILING IN TÜRKİYE: A CONTENT ANALYSIS STUDY
Authors:
Büşra Oktay Bayhan
,
Raife Meltem Yetkin Özbük
Published: 2024 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
250
0
CITED
1
FAVORITE
250
TOTAL DOWNLOAD COUNT
Publications
OMNICHANNEL RETAILING IN TÜRKİYE: A CONTENT ANALYSIS STUDY
Authors:
Büşra Oktay Bayhan
,
Raife Meltem Yetkin Özbük
Published: 2024 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
250
1
FAVORITE
250
TOTAL DOWNLOAD COUNT
Articles published in
Pazarlama ve Pazarlama Araştırmaları Dergisi
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