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Altuğ Ocak Asst. Prof. Dr. BEYKENT ÜNİVERSİTESİ
Publication 4 Review 3 CrossRef Cited 3 TR Dizin Cited 4
4 Publication
3 Review
3 CrossRef Cited
4 TR Dizin Cited
0000-0002-8018-4158

Research Fields

Marketing Digital Marketing Service Marketing International Marketing

Institution

BEYKENT ÜNİVERSİTESİ

Popular Publications

THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors: Altuğ Ocak
Published: 2022 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 983

3

1

983

Analysis of Factors Affecting Consumers' Same Brand Smartphone Repurchase Intention
Authors: Altuğ Ocak
Published: 2023 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 408

0

1

408

THE IMPACT OF SOCIAL MEDIA BRAND FAN PAGE USAGE AND ENGAGEMENT ON CONSUMER PURCHASE INTENTION: THE MEDIATING AND MODERATING ROLE OF BRAND LOYALTY
Authors: Altuğ Ocak
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1513788
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 123

0

1

123

Publications

THE IMPACT OF SOCIAL MEDIA BRAND FAN PAGE USAGE AND ENGAGEMENT ON CONSUMER PURCHASE INTENTION: THE MEDIATING AND MODERATING ROLE OF BRAND LOYALTY
Authors: Altuğ Ocak
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1513788
FAVORITE 1 TOTAL DOWNLOAD COUNT 123

1

123

From Anxiety to Satisfaction: The Influence of Technological Innovation on Shaping Customer Experience and Perceived Value in Leisure Services
Authors: Altuğ Ocak
Published: 2024 , Romaya Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

0

0

Analysis of Factors Affecting Consumers' Same Brand Smartphone Repurchase Intention
Authors: Altuğ Ocak
Published: 2023 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 408

1

408

THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors: Altuğ Ocak
Published: 2022 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
FAVORITE 1 TOTAL DOWNLOAD COUNT 983

1

983

Articles published in
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
Journal of Erciyes Academy
Journal of Erciyes Academy
Romaya Journal
Romaya Journal

Reviews

Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Productivity
Journal of Productivity

Publications

THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors: Altuğ Ocak
Published: 2022 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 983

3

1

983

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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