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Barış Gelal Dr. İSTANBUL GELİŞİM ÜNİVERSİTESİ, REKTÖRLÜK
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Research Fields

Digital Marketing Product and Brand Management

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ, REKTÖRLÜK

Publications

The Effects of Social Media Marketing on Brand Likeability and Purchase Decisions of Consumers
Authors: Barış Gelal , İzzet Gümüş
Published: 2025 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.1627924
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Articles published in
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
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