Cemal Gümüş profile image
Cemal Gümüş Dr. Instructor ZONGULDAK BÜLENT ECEVİT ÜNİVERSİTESİ
Publication 4 Review 0 CrossRef Cited 1 TR Dizin Cited 1
4 Publication
0 Review
1 CrossRef Cited
1 TR Dizin Cited
0000-0002-0283-1073

Research Fields

Integrated Marketing Communication Service Marketing Marketing Communications Consumer Behaviour

Institution

ZONGULDAK BÜLENT ECEVİT ÜNİVERSİTESİ

Popular Publications

COGNITION OR AFFECTION? A CROSS-CULTURAL STUDY ON THE EFFECT OF COGNITIVE AND AFFECTIVE COUNTRY IMAGE ON THE PRODUCT IMAGE AND PURCHASE INTENTION
Authors: Sevgi Ayşe Öztürk, Semra Doğan Çifci, Mohammed Abbas, Selin Ögel, Cemal Gümüş
Published: 2017 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 658

0

1

658

A conceptual model proposal for consumer cynicism
Authors: Zübeyir Çelik , Cemal Gümüş
Published: 2023 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1231202
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 637

1

1

637

Behavioral Intentions of Customers Under the Technology Acceptance Model (TAM): Example of Migros Jet Kasa
Authors: Cemal Gümüş , Selda Fındıklı , Emine Pınar Saygın
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1296686
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 848

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1

848

Publications

THE KEY TO GLOBAL COMPETITION: INTERNATIONAL MARKETING MIX AND COMMUNICATION
Authors: Cemal Gümüş
Published: 2024 , Karaelmas Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 183

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183

Behavioral Intentions of Customers Under the Technology Acceptance Model (TAM): Example of Migros Jet Kasa
Authors: Cemal Gümüş , Selda Fındıklı , Emine Pınar Saygın
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1296686
FAVORITE 1 TOTAL DOWNLOAD COUNT 848

1

848

A conceptual model proposal for consumer cynicism
Authors: Zübeyir Çelik , Cemal Gümüş
Published: 2023 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1231202
FAVORITE 1 TOTAL DOWNLOAD COUNT 637

1

637

COGNITION OR AFFECTION? A CROSS-CULTURAL STUDY ON THE EFFECT OF COGNITIVE AND AFFECTIVE COUNTRY IMAGE ON THE PRODUCT IMAGE AND PURCHASE INTENTION
Authors: Sevgi Ayşe Öztürk, Semra Doğan Çifci, Mohammed Abbas, Selin Ögel, Cemal Gümüş
Published: 2017 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 658

1

658

Articles published in
Balıkesir University The Journal of Social Sciences Institute
Balıkesir University The Journal of Social Sciences Institute
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Karaelmas Sosyal Bilimler Dergisi
Karaelmas Sosyal Bilimler Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
User doesn't have any peer review duties on DergiPark.

Publications

A conceptual model proposal for consumer cynicism
Authors: Zübeyir Çelik , Cemal Gümüş
Published: 2023 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1231202
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 637

1

1

637

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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