Deniz Müezzinoğlu profile image
Deniz Müezzinoğlu Res. Assist. BAHÇEŞEHİR ÜNİVERSİTESİ
Publication 2 Review 0 CrossRef Cited 1
2 Publication
0 Review
1 CrossRef Cited

Research Fields

Marketing

Institution

BAHÇEŞEHİR ÜNİVERSİTESİ

Publications

Mediating and Moderating Effects Influencing Ethnocentric Consumers' Preference for Foreign Brands and Xenocentric Consumers' Preference for Domestic Brands: An Examination Through Streaming Platforms
Authors: Deniz Müezzinoğlu , Hüseyin Ekizler
Published: 2024 , Trends in Business and Economics
DOI: 10.16951/trendbusecon.1509523
FAVORITE 0 TOTAL DOWNLOAD COUNT 83

0

83

THE EFFECT OF PERCEIVED BRAND LOCALNESS ON BRAND PREFERENCE FOR DOMESTIC DIGITAL PLATFORMS AND THE MODERATOR ROLE OF PERCEIVED PRICE VALUE, PERCEIVED QUALITY VALUE AND CONSUMER SELF-CONGRUITY IN THIS EFFECT
Authors: Gizem Eda Gülöz , Deniz Müezzinoğlu , Özlen Onurlu
Published: 2022 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1009504
FAVORITE 0 TOTAL DOWNLOAD COUNT 742

0

742

Articles published in
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Trends in Business and Economics
Trends in Business and Economics
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Publications

THE EFFECT OF PERCEIVED BRAND LOCALNESS ON BRAND PREFERENCE FOR DOMESTIC DIGITAL PLATFORMS AND THE MODERATOR ROLE OF PERCEIVED PRICE VALUE, PERCEIVED QUALITY VALUE AND CONSUMER SELF-CONGRUITY IN THIS EFFECT
Authors: Gizem Eda Gülöz , Deniz Müezzinoğlu , Özlen Onurlu
Published: 2022 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1009504
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 742

1

0

742

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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