Research Fields
Digital Advertising
Behavioural Neuroscience
Testing, Assessment and Psychometrics
Experimental Psychology
Marketing
Digital Marketing
Service Marketing
Intercultural Communication
Customer Relationship Management
Marketing Research Methodology
Marketing Communications
Marketing Technology
Advertisement
Sales Management
Consumer Behaviour
International Marketing
Product and Brand Management
Neuromarketing
Institution
İSTANBUL KÜLTÜR ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
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