Ebru Enginkaya profile image
Ebru Enginkaya Assoc. Prof. Dr. YILDIZ TEKNİK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publication 8 Review 4 CrossRef Cited 4
8 Publication
4 Review
4 CrossRef Cited

Institution

YILDIZ TEKNİK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ

Popular Publications

THE FACTORS AFFECTING THE ATTITUDE OF CONSUMERS' PURCHASING PRIVATE LABELS
DOI: 10.17261/Pressacademia.2017.368
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3798

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1

3798

CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR
Authors: Berker Pandir, Ebru Enginkaya
Published: 2018 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2018.871
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3082

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1

3082

CONSUMER NEGATIVITY TOWARDS BRANDS: BRAND HATE OR BRAND SWITCH?
Authors: Fatih Pinarbasi, Ebru Enginkaya
Published: 2019 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2019.1070
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1412

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1

1412

0

1

1138

Publications

0

202

1

633

1

1138

CONSUMER NEGATIVITY TOWARDS BRANDS: BRAND HATE OR BRAND SWITCH?
Authors: Fatih Pinarbasi, Ebru Enginkaya
Published: 2019 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2019.1070
FAVORITE 1 TOTAL DOWNLOAD COUNT 1412

1

1412

CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR
Authors: Berker Pandir, Ebru Enginkaya
Published: 2018 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2018.871
FAVORITE 1 TOTAL DOWNLOAD COUNT 3082

1

3082

THE FACTORS AFFECTING THE ATTITUDE OF CONSUMERS' PURCHASING PRIVATE LABELS
DOI: 10.17261/Pressacademia.2017.368
FAVORITE 1 TOTAL DOWNLOAD COUNT 3798

1

3798

Publications

1

1

633

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