Hayat Ayar profile image
Hayat Ayar Dr.
Publication 2 Review 0
2 Publication
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Institution

Publications

PERSUASIVE MESSAGES AND EMOTIONAL RESPONSES IN SOCIAL MEDIA MARKETING
Authors: Halit Keskin , Ali E. Akgun, Hayat Ayar , Tuba Etlioglu
Published: 2017 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2017.481
FAVORITE 0 TOTAL DOWNLOAD COUNT 2123

0

2123

WHY COMPANIES GO POSITIVE MARKETING INNOVATIONS: A NEW THEORETICAL PROTOTYPE FOR 4PS OF INNOVATION
Authors: Ali E. Akgun, Halit Keskin , Hayat Ayar , Tuba Etlioglu
Published: 2017 , Journal of Business Economics and Finance
DOI: 10.17261/Pressacademia.2017.496
FAVORITE 0 TOTAL DOWNLOAD COUNT 3578

0

3578

Articles published in
Journal of Business Economics and Finance
Journal of Business Economics and Finance
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
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