About
About
Trends
DOI Service
Subjects
Journals
Publishers
All
University
Government
TRH
Association
Foundation
Trade Association
Company
Person
Union
Researchers
Journal Wizard
Help
Announcements
Developments
Roadmap
English
Turkish
English
Admin Panel
User Panel
Coordinator of Scientific Publishing Panel
My Journals
My Research
My Followers
Profile
Logout
Login
Kürşad Özkaynar
Dr.
SİVAS CUMHURİYET ÜNİVERSİTESİ
Publication
7
Review
27
CrossRef Cited
7
TR Dizin Cited
8
7
Publication
27
Review
7
CrossRef Cited
8
TR Dizin Cited
0000-0003-1683-9591
Follow
Following
Edit My Profile
Followers
Following
Summary
Publications
Peer Review
Cited
Research Fields
Business Administration
Digital Marketing
Service Marketing
Customer Relationship Management
Marketing Theory
Social Marketing
Consumer Behaviour
Marketing (Other)
Institution
SİVAS CUMHURİYET ÜNİVERSİTESİ
Popular Publications
SİYASAL PAZARLAMA VE SİYASAL İLETİŞİMDE POST-TRUTH: DONALD TRUMP ÖRNEĞİ
Authors:
Aykut Yılmaz
, Tarık Yolcu,
Kürşad Özkaynar
, Ömer Sezai Aykaç
Published: 2020 ,
Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.740519
CITED
2
FAVORITE
2
TOTAL DOWNLOAD COUNT
3720
2
CITED
2
FAVORITE
3720
TOTAL DOWNLOAD COUNT
Political marketing in the 100th Year of the Republic of Turkey: A bibliometric comparison of international and Turkish literature
Authors:
Kürşad Özkaynar
Published: 2023 ,
Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1352007
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
246
0
CITED
2
FAVORITE
246
TOTAL DOWNLOAD COUNT
THE RELATIONSHIP BETWEEN PERCEIVED BENEFITS, ATTITUDES AND INTENTIONS IN CONSUMERS' USE OF ARTIFICIAL INTELLIGENCE TOOLS WITHIN THE FRAMEWORK OF THE TECHNOLOGY ACCEPTANCE MODEL: THE MODERATING EFFECT OF ETHICAL CONCERNS
Authors:
Kürşad Özkaynar
Published: 2024 ,
Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.1515898
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
633
0
CITED
2
FAVORITE
633
TOTAL DOWNLOAD COUNT
PAZARLAMADA YENİLİK ARAŞTIRMALARI - THEODORE LEVITT (KİTAP İNCELEMESİ )
Authors:
Kürşad Özkaynar
,
Remzi Altunışık
Published: 2017 ,
Journal of Economy Business and Management
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
3391
0
CITED
1
FAVORITE
3391
TOTAL DOWNLOAD COUNT
İNDİRİM MARKETLERİNİ KİMLER, NEDEN TERCİH EDER?
Authors:
Aykut Yılmaz
,
Ömer Aykaç
,
Tarık Yolcu
,
Kürşad Özkaynar
Published: 2021 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.751538
CITED
3
FAVORITE
1
TOTAL DOWNLOAD COUNT
1837
3
CITED
1
FAVORITE
1837
TOTAL DOWNLOAD COUNT
Publications
The Codes of Marketing Literature: A Model Proposal for Writing Book Reviews and the Case of Marketing 3.0 - 4.0 - 5.0 - 6.0 Books
Authors:
Kürşad Özkaynar
Published: 2025 ,
International Journal of Management Academy
DOI: 10.33712/mana.1576888
FAVORITE
0
TOTAL DOWNLOAD COUNT
35
0
FAVORITE
35
TOTAL DOWNLOAD COUNT
THE RELATIONSHIP BETWEEN PERCEIVED BENEFITS, ATTITUDES AND INTENTIONS IN CONSUMERS' USE OF ARTIFICIAL INTELLIGENCE TOOLS WITHIN THE FRAMEWORK OF THE TECHNOLOGY ACCEPTANCE MODEL: THE MODERATING EFFECT OF ETHICAL CONCERNS
Authors:
Kürşad Özkaynar
Published: 2024 ,
Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.1515898
FAVORITE
2
TOTAL DOWNLOAD COUNT
633
2
FAVORITE
633
TOTAL DOWNLOAD COUNT
Political marketing in the 100th Year of the Republic of Turkey: A bibliometric comparison of international and Turkish literature
Authors:
Kürşad Özkaynar
Published: 2023 ,
Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1352007
FAVORITE
2
TOTAL DOWNLOAD COUNT
246
2
FAVORITE
246
TOTAL DOWNLOAD COUNT
Digital Marketing and Brands' Customer Satisfaction of Brands
Authors:
Kürşad Özkaynar
,
Tarık Yolcu
Published: 2021 ,
International Journal of Management Academy
DOI: 10.33712/mana.1025480
FAVORITE
1
TOTAL DOWNLOAD COUNT
1829
1
FAVORITE
1829
TOTAL DOWNLOAD COUNT
İNDİRİM MARKETLERİNİ KİMLER, NEDEN TERCİH EDER?
Authors:
Aykut Yılmaz
,
Ömer Aykaç
,
Tarık Yolcu
,
Kürşad Özkaynar
Published: 2021 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.751538
FAVORITE
1
TOTAL DOWNLOAD COUNT
1837
1
FAVORITE
1837
TOTAL DOWNLOAD COUNT
SİYASAL PAZARLAMA VE SİYASAL İLETİŞİMDE POST-TRUTH: DONALD TRUMP ÖRNEĞİ
Authors:
Aykut Yılmaz
, Tarık Yolcu,
Kürşad Özkaynar
, Ömer Sezai Aykaç
Published: 2020 ,
Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.740519
FAVORITE
2
TOTAL DOWNLOAD COUNT
3720
2
FAVORITE
3720
TOTAL DOWNLOAD COUNT
PAZARLAMADA YENİLİK ARAŞTIRMALARI - THEODORE LEVITT (KİTAP İNCELEMESİ )
Authors:
Kürşad Özkaynar
,
Remzi Altunışık
Published: 2017 ,
Journal of Economy Business and Management
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
3391
1
FAVORITE
3391
TOTAL DOWNLOAD COUNT
Articles published in
Balıkesir University The Journal of Social Sciences Institute
International Journal of Economics and Administrative Studies
International Journal of Management Academy
Journal of Economics and Administrative Sciences
Journal of Economy Business and Management
Yönetim Bilimleri Dergisi
Editorship
Journal of Metaverse
Section Editor
Scientific Journal of Innovation and Social Sciences Research
Section Editor
Editorial Board Memberships
Journal of Metaverse
Scientific Journal of Innovation and Social Sciences Research
Reviews
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Bingöl University Journal of Social Sciences Institute
Communicata
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gaziantep University Journal of Social Sciences
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
İktisadi ve İdari Yaklaşımlar Dergisi
International Journal of Business and Economic Studies
International Journal of Management Academy
JOEEP: Journal of Emerging Economies and Policy
Journal of Current Marketing Approaches and Research
Journal of Economy Business and Management
Journal of Management Theory and Practices Research
Journal of Metaverse
MANAS Journal of Social Studies
Scientific Journal of Innovation and Social Sciences Research
Sivas Interdisipliner Turizm Araştırmaları Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi
Publications
Digital Marketing and Brands' Customer Satisfaction of Brands
Authors:
Kürşad Özkaynar
,
Tarık Yolcu
Published: 2021 ,
International Journal of Management Academy
DOI: 10.33712/mana.1025480
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1829
2
CITED
1
FAVORITE
1829
TOTAL DOWNLOAD COUNT
İNDİRİM MARKETLERİNİ KİMLER, NEDEN TERCİH EDER?
Authors:
Aykut Yılmaz
,
Ömer Aykaç
,
Tarık Yolcu
,
Kürşad Özkaynar
Published: 2021 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.751538
CITED
3
FAVORITE
1
TOTAL DOWNLOAD COUNT
1837
3
CITED
1
FAVORITE
1837
TOTAL DOWNLOAD COUNT
SİYASAL PAZARLAMA VE SİYASAL İLETİŞİMDE POST-TRUTH: DONALD TRUMP ÖRNEĞİ
Authors:
Aykut Yılmaz
, Tarık Yolcu,
Kürşad Özkaynar
, Ömer Sezai Aykaç
Published: 2020 ,
Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.740519
CITED
2
FAVORITE
2
TOTAL DOWNLOAD COUNT
3720
2
CITED
2
FAVORITE
3720
TOTAL DOWNLOAD COUNT
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.
Start Tour