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Özden Gürsoy
Doctoral
KENSEL MÜHENDİSLİK ANONİM ŞİRKETİ
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Summary
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Peer Review
Research Fields
Production and Operations Management
Institution
KENSEL MÜHENDİSLİK ANONİM ŞİRKETİ
Popular Publications
A RESEARCH ON THE EFFECT OF USING CELEBRITY ENDORSEMENT IN ADVERTISEMENTS ON PURCHASING DECISIONS OF CONSUMERS
Authors:
Ece Armagan
,
Ozden Gursoy
Published: 2017 ,
PressAcademia Procedia
DOI: 10.17261/Pressacademia.2018.777
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
716
0
CITED
1
FAVORITE
716
TOTAL DOWNLOAD COUNT
Publications
A RESEARCH ON THE EFFECT OF USING CELEBRITY ENDORSEMENT IN ADVERTISEMENTS ON PURCHASING DECISIONS OF CONSUMERS
Authors:
Ece Armagan
,
Ozden Gursoy
Published: 2017 ,
PressAcademia Procedia
DOI: 10.17261/Pressacademia.2018.777
FAVORITE
1
TOTAL DOWNLOAD COUNT
716
1
FAVORITE
716
TOTAL DOWNLOAD COUNT
Articles published in
PressAcademia Procedia
Reviews
Nazilli İktisadi ve İdari Bilimler Fakültesi Dergisi
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