Parisa Alizade profile image
Parisa Alizade Asst. Prof. Dr. It is not affiliated with an institution
Publication 7 Review 3
7 Publication
3 Review

Research Fields

Consumer Behaviour

Institution

It is not affiliated with an institution

Popular Publications

Brand Architecture in Media Sector: The Case of Netflix
Authors: Onur Türker , Parisa Alizadehfanaeloo , Hacer Handan Demir
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.846541
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 3119

0

3

3119

The Impact of Brand Involvement, Attitude and Loyalty on Brand Usage Intent: The Moderator Role of Openness to Innovations Personality Trait of Consumers (Online Food and Beverage Platforms Example)
Authors: Parisa Alizadehfanaeloo
Published: 2022 , Abant Sosyal Bilimler Dergisi
DOI: 10.11616/asbi.1153393
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 404

0

1

404

THE MODERATING ROLE OF BRAND REPUTATION ON THE IMPACT OF TECHNOLOGY ATTRIBUTES AND BRAND AUTHENTICITY ON BRAND IMAGE, BRAND COMMITMENT AND BRAND EQUITY ON ONLINE SHOPPING PLATFORMS
Authors: Parisa Alizadehfanaeloo
Published: 2023 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1254509
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 416

0

1

416

How Brands on Online Shopping Platforms Can Improve Customer-Brand Relationship: The Moderating Roles of Brand Gender Characteristics (Trendyol Turkey Application)
Authors: Parisa Alizade
Published: 2025 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1260370
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 56

0

1

56

The Impact of Social Media Marketing Activities of Turkish Airlines On Brand Trust and Brand Preference
Authors: Mehmet Emin Begtimur , Parisa Alizade
Published: 2024 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1339494
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 900

0

1

900

Publications

How Brands on Online Shopping Platforms Can Improve Customer-Brand Relationship: The Moderating Roles of Brand Gender Characteristics (Trendyol Turkey Application)
Authors: Parisa Alizade
Published: 2025 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1260370
FAVORITE 1 TOTAL DOWNLOAD COUNT 56

1

56

The Moderating Roles of Brand Popularity and Brand Leadership on The Effect of Persuasive Messages Shared by Turkish Airlines on Social Media on Brand Preference and Consumers’ Behavioral Intention
Authors: Parisa Alizade , Mehmet Emin Begtimur
Published: 2025 , Iğdır Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.54600/igdirsosbilder.1494182
FAVORITE 1 TOTAL DOWNLOAD COUNT 98

1

98

THE MEDIATING ROLES OF BRAND ATTRACTIVENESS, BRAND AUTHENTICITY ON THE RELATIONSHIP BETWEEN BRAND GENDER AND BRAND LOVE
Authors: Parisa Alizade
Published: 2024 , Avrasya Uluslararası Araştırmalar Dergisi
DOI: 10.33692/avrasyad.1300150
FAVORITE 0 TOTAL DOWNLOAD COUNT 264

0

264

The Impact of Social Media Marketing Activities of Turkish Airlines On Brand Trust and Brand Preference
Authors: Mehmet Emin Begtimur , Parisa Alizade
Published: 2024 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1339494
FAVORITE 1 TOTAL DOWNLOAD COUNT 900

1

900

THE MODERATING ROLE OF BRAND REPUTATION ON THE IMPACT OF TECHNOLOGY ATTRIBUTES AND BRAND AUTHENTICITY ON BRAND IMAGE, BRAND COMMITMENT AND BRAND EQUITY ON ONLINE SHOPPING PLATFORMS
Authors: Parisa Alizadehfanaeloo
Published: 2023 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1254509
FAVORITE 1 TOTAL DOWNLOAD COUNT 416

1

416

The Impact of Brand Involvement, Attitude and Loyalty on Brand Usage Intent: The Moderator Role of Openness to Innovations Personality Trait of Consumers (Online Food and Beverage Platforms Example)
Authors: Parisa Alizadehfanaeloo
Published: 2022 , Abant Sosyal Bilimler Dergisi
DOI: 10.11616/asbi.1153393
FAVORITE 1 TOTAL DOWNLOAD COUNT 404

1

404

Brand Architecture in Media Sector: The Case of Netflix
Authors: Onur Türker , Parisa Alizadehfanaeloo , Hacer Handan Demir
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.846541
FAVORITE 3 TOTAL DOWNLOAD COUNT 3119

3

3119

Articles published in
Abant Sosyal Bilimler Dergisi
Abant Sosyal Bilimler Dergisi
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Avrasya Uluslararası Araştırmalar Dergisi
Avrasya Uluslararası Araştırmalar Dergisi
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Iğdır Üniversitesi Sosyal Bilimler Dergisi
Iğdır Üniversitesi Sosyal Bilimler Dergisi
MANAS Journal of Social Studies
MANAS Journal of Social Studies

Reviews

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gazi İktisat ve İşletme Dergisi
Gazi İktisat ve İşletme Dergisi
İzlek Akademik Dergi
İzlek Akademik Dergi
There are no Crossref cited.
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