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Selver Güler Bağdat
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THE EFFECTS OF CONSUMERS' PERCEPTIONS TOWARDS THE INTEGRATED MARKETING COMMUNICATIONS AND THE USE OF ADVERTISING AND MONETARY SALES PROMOTIONS ON BRAND EQUITY
Authors:
Selver Güler Bağdat
,
Esra Arıkan
Published: 2021 ,
Electronic Journal of Social Sciences
DOI: 10.17755/esosder.679413
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0
TOTAL DOWNLOAD COUNT
929
0
FAVORITE
929
TOTAL DOWNLOAD COUNT
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Electronic Journal of Social Sciences
User doesn't have any peer review duties on DergiPark.
Publications
THE EFFECTS OF CONSUMERS' PERCEPTIONS TOWARDS THE INTEGRATED MARKETING COMMUNICATIONS AND THE USE OF ADVERTISING AND MONETARY SALES PROMOTIONS ON BRAND EQUITY
Authors:
Selver Güler Bağdat
,
Esra Arıkan
Published: 2021 ,
Electronic Journal of Social Sciences
DOI: 10.17755/esosder.679413
CITED
2
FAVORITE
0
TOTAL DOWNLOAD COUNT
929
2
CITED
0
FAVORITE
929
TOTAL DOWNLOAD COUNT
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