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Şevin Abbasoğlu
Asst. Prof. Dr.
Cumhuriyet Üniversitesi
Publication
1
Review
4
1
Publication
4
Review
0000-0001-9269-8298
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Summary
Publications
Peer Review
Research Fields
Product and Brand Management
Institution
Cumhuriyet Üniversitesi
Popular Publications
ROLE OF CREATIVE ADVERTISING ON BRAND IMAGE AND ITS EFFECT ON PERCEIVED QUALITY, BRAND LOYALTY AND PURCHASE INTENTION
Authors:
Şevin Abbasoğlu Bostancı
,
Yunus Dursun
Published: 2024 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1364712
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
143
0
CITED
1
FAVORITE
143
TOTAL DOWNLOAD COUNT
Publications
ROLE OF CREATIVE ADVERTISING ON BRAND IMAGE AND ITS EFFECT ON PERCEIVED QUALITY, BRAND LOYALTY AND PURCHASE INTENTION
Authors:
Şevin Abbasoğlu Bostancı
,
Yunus Dursun
Published: 2024 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1364712
FAVORITE
1
TOTAL DOWNLOAD COUNT
143
1
FAVORITE
143
TOTAL DOWNLOAD COUNT
Articles published in
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Reviews
Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
İnönü University International Journal of Social Sciences (INIJOSS)
Marmara University Journal of Economic and Administrative Sciences
The International Journal of Economic and Social Research
There are no Crossref cited.
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