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Zeliha Ilgaz Res. Assist. İstanbul Topkapı Üniversitesi
Publication 1 Review 0
1 Publication
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0000-0003-2140-5253

Research Fields

Digital Marketing Product and Brand Management

Institution

İstanbul Topkapı Üniversitesi

Popular Publications

THE IMPACT OF GENERATION X, Y, Z, AND DEMOGRAPHICS TRAITS IN THE RELATIONSHIP BETWEEN BRAND COMPONENTS OF CONSPICUOUS CONSUMPTION AND THIRD-PARTY ENDORSEMENT
Authors: Vahap Önen , Zeliha Ilgaz
Published: 2024 , Journal of Research in Business
DOI: 10.54452/jrb.1411821
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 347

0

2

347

Publications

THE IMPACT OF GENERATION X, Y, Z, AND DEMOGRAPHICS TRAITS IN THE RELATIONSHIP BETWEEN BRAND COMPONENTS OF CONSPICUOUS CONSUMPTION AND THIRD-PARTY ENDORSEMENT
Authors: Vahap Önen , Zeliha Ilgaz
Published: 2024 , Journal of Research in Business
DOI: 10.54452/jrb.1411821
FAVORITE 2 TOTAL DOWNLOAD COUNT 347

2

347

Articles published in
Journal of Research in Business
Journal of Research in Business
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