Mehmet SAĞLAM is an Associate Professor in the Department of Business Administration at Istanbul Ticaret University. He holds a Ph.D in Marketing from Marmara University and in Business Administration from Istanbul Ticaret University. He publishes research in the fields of brand management, consumer behavior, international marketing and marketing communication. He has national and international publications on these subjects.
Mehmet SAĞLAM is an Associate Professor in the Department of Business Administration at Istanbul Ticaret University. He holds a Ph.D in Marketing from Marmara University and in Business Administration from Istanbul Ticaret University. He publishes research in the fields of brand management, consumer behavior, international marketing and marketing communication. He has national and international publications on these subjects.
Mehmet SAĞLAM is an Associate Professor in the Department of Business Administration at Istanbul Ticaret University. He holds a Ph.D in Marketing from Marmara University and in Business Administration from Istanbul Ticaret University. He publishes research in the fields of brand management, consumer behavior, international marketing and marketing communication. He has national and international publications on these subjects.