Mehmet Sağlam

Assoc. Prof. Dr. İSTANBUL TİCARET ÜNİVERSİTESİ

Publication 13 Review 24 CrossRef Cited 7

13 Publication

24 Review

7 CrossRef Cited

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Summary
Publications
Peer Review
Cited

Research Fields

Statistical Analysis Marketing Organisational Behaviour

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ

Popular Publications

AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ

Authors: Mehmet Sağlam

Published: 2020 , Journal of Academic Researches and Studies

DOI: 10.20990/kilisiibfakademik.616943

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 825

2

CITED

2

FAVORITE

825

TOTAL DOWNLOAD COUNT

Investigation of the Effects of Influencer Characteristics on Repurchase Intention, Wom and Willingness to Pay More

Authors: Duygu Yavuz , Mehmet Sağlam

Published: 2023 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.1133964

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 500

0

CITED

2

FAVORITE

500

TOTAL DOWNLOAD COUNT

An Examination of the Effect of Social Media Marketing on Customer Based Brand Equity

Authors: Mehmet Sağlam , Mohamed Yassir Chaknan

Published: 2022 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 667

0

CITED

1

FAVORITE

667

TOTAL DOWNLOAD COUNT

The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention

Authors: Esra Ablak , Mehmet Sağlam

Published: 2022 , Gümüşhane University Journal of Social Sciences Institute

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 512

0

CITED

1

FAVORITE

512

TOTAL DOWNLOAD COUNT

KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE

Authors: Mehmet Saglam

Published: 2022 , Research Journal of Business and Management

DOI: 10.17261/Pressacademia.2022.1536

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1145

0

CITED

1

FAVORITE

1145

TOTAL DOWNLOAD COUNT

Publications

EXAMINING THE MODERATOR EFFECT OF BRAND TRUST AND ATTITUDE ON THE EFFECT OF ONLINE BRAND EXPERIENCE ON PURCHASE INTENTION

Authors: Mehmet Sağlam

Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.52122/nisantasisbd.1249679

FAVORITE 1 TOTAL DOWNLOAD COUNT 632

1

FAVORITE

632

TOTAL DOWNLOAD COUNT

BIBLIOMETRIC ANALYSIS OF EMPIRICAL STUDIES ON CONSUMER BEHAVIOR IN THE CONTEXT OF SEVEN ECONOMIC THEORIES

Authors: Mehmet Saglam , Zubeyir Celık , Kaan Yıgenoglu

Published: 2023 , Journal of Management Marketing and Logistics

DOI: 10.17261/Pressacademia.2023.1728

FAVORITE 0 TOTAL DOWNLOAD COUNT 455

0

FAVORITE

455

TOTAL DOWNLOAD COUNT

Investigation of the Effects of Influencer Characteristics on Repurchase Intention, Wom and Willingness to Pay More

Authors: Duygu Yavuz , Mehmet Sağlam

Published: 2023 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.1133964

FAVORITE 2 TOTAL DOWNLOAD COUNT 500

2

FAVORITE

500

TOTAL DOWNLOAD COUNT

The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention

Authors: Esra Ablak , Mehmet Sağlam

Published: 2022 , Gümüşhane University Journal of Social Sciences Institute

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 512

1

FAVORITE

512

TOTAL DOWNLOAD COUNT

An Investigation of Mediator Roles and the Effects of Learning Organization Approach and Intellectual Capital on Organizational Ambidexterity and Organizations’ Entrepreneurial Orientation: A Comparison of the Service and Production Sectors

Authors: Mehmet Sağlam , Necla Öykü İyigün

Published: 2022 , Istanbul Business Research

DOI: 10.26650/ibr.2022.51.804628

FAVORITE 0 TOTAL DOWNLOAD COUNT 1004

0

FAVORITE

1004

TOTAL DOWNLOAD COUNT

KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE

Authors: Mehmet Saglam

Published: 2022 , Research Journal of Business and Management

DOI: 10.17261/Pressacademia.2022.1536

FAVORITE 1 TOTAL DOWNLOAD COUNT 1145

1

FAVORITE

1145

TOTAL DOWNLOAD COUNT

An Examination of the Effect of Social Media Marketing on Customer Based Brand Equity

Authors: Mehmet Sağlam , Mohamed Yassir Chaknan

Published: 2022 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 667

1

FAVORITE

667

TOTAL DOWNLOAD COUNT

Examining the relationship between innovation, marketing strategies and digitalization in gaining sustainable competition

Authors: Mehmet Sağlam , Muhammed Burak İnan

Published: 2021 , Business Economics and Management Research Journal

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 2246

0

FAVORITE

2246

TOTAL DOWNLOAD COUNT

REKLAMLARDA İKNA MODELLERİNİN DEĞERLENDİRİLMESİ VE SEKTÖREL UYGULAMA ÖRNEKLERİ

Authors: Sinem Gündoğdu, Mehmet Sağlam

Published: 2021 , International Journal of Public Relations AND Advertising Studies

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 3002

0

FAVORITE

3002

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THE EFFECT OF ORGANIZATIONAL AMBIDEXTERITY ON ENTREPRENEURIAL ORIENTATION: COMPARISON OF SERVICE AND PRODUCTION SECTOR / Örgütsel Ustalığın Girişimcilik Yönelimi Üzerindeki Etkisi: Hizmet Ve Üretim Sektörü Karşılaştırması

Authors: Mehmet Sağlam

Published: 2020 , International Journal of Economics Business and Politics

DOI: 10.29216/ueip.790146

FAVORITE 0 TOTAL DOWNLOAD COUNT 732

0

FAVORITE

732

TOTAL DOWNLOAD COUNT

AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ

Authors: Mehmet Sağlam

Published: 2020 , Journal of Academic Researches and Studies

DOI: 10.20990/kilisiibfakademik.616943

FAVORITE 2 TOTAL DOWNLOAD COUNT 825

2

FAVORITE

825

TOTAL DOWNLOAD COUNT

FİRMA VE YÖNETİCİ ÖZELLİKLERİNE GÖRE İHRACAT PERFORMANS DÜZEYLERİNİN İNCELENMESİ: İSTANBUL İLİ İHRACATÇI FİRMALAR ÜZERİNE BİR ARAŞTIRMA

Authors: Mehmet Sağlam

Published: 2019 , Yildiz Social Science Review

DOI: 10.51803/yssr.507155

FAVORITE 0 TOTAL DOWNLOAD COUNT 685

0

FAVORITE

685

TOTAL DOWNLOAD COUNT

The Research on the Voice and Silence Behaviours of Iranian and Turkish Employees According to Their Demographic Characteristics

Authors: Mehmet Sağlam , Beliz Ülgen , Sahar Mohammadi Bazargani

Published: 2019 , Ege Academic Review

DOI: 10.21121/eab.511920

FAVORITE 0 TOTAL DOWNLOAD COUNT 1164

0

FAVORITE

1164

TOTAL DOWNLOAD COUNT

Articles published in

Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

Business Economics and Management Research Journal

Ege Academic Review

Gümüşhane University Journal of Social Sciences Institute

International Journal of Economics Business and Politics

International Journal of Public Relations AND Advertising Studies

Istanbul Business Research

Journal of Academic Researches and Studies

Journal of Management Marketing and Logistics

Nişantaşı Üniversitesi Sosyal Bilimler Dergisi

Research Journal of Business and Management

Süleyman Demirel University Visionary Journal

Yildiz Social Science Review

Editorship

Turkish Journal of Marketing Research

Technical Editor , Editor

Editorial Board Memberships

Turkish Journal of Marketing Research

Reviews

Alanya Academic Review

Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

Equinox Journal of Economics Business and Political Studies

Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi

Gaziantep University Journal of Social Sciences

Gümüşhane University Journal of Social Sciences Institute

International Journal of Management Economics and Business

Journal of Aksaray University Faculty of Economics and Administrative Sciences

Journal of Management and Economics Research

Karadeniz Journal of Economic Research

Karamanoglu Mehmetbey University Journal of Social and Economic Research

OPUS Journal of Society Research

Pazarlama ve Pazarlama Araştırmaları Dergisi

Sakarya Üniversitesi İşletme Enstitüsü Dergisi

Süleyman Demirel University Visionary Journal

The International Journal of Economic and Social Research

TRT Akademi

Turkish Journal of Entrepreneurship

Turkish Review of Communication Studies

Yildiz Social Science Review

Publications

Authors: Mehmet Sağlam

Published: 2020 , International Journal of Economics Business and Politics

DOI: 10.29216/ueip.790146

CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 732

2

CITED

0

FAVORITE

732

TOTAL DOWNLOAD COUNT

AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ

Authors: Mehmet Sağlam

Published: 2020 , Journal of Academic Researches and Studies

DOI: 10.20990/kilisiibfakademik.616943

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 825

2

CITED

2

FAVORITE

825

TOTAL DOWNLOAD COUNT

FİRMA VE YÖNETİCİ ÖZELLİKLERİNE GÖRE İHRACAT PERFORMANS DÜZEYLERİNİN İNCELENMESİ: İSTANBUL İLİ İHRACATÇI FİRMALAR ÜZERİNE BİR ARAŞTIRMA

Authors: Mehmet Sağlam

Published: 2019 , Yildiz Social Science Review

DOI: 10.51803/yssr.507155

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 685

1

CITED

0

FAVORITE

685

TOTAL DOWNLOAD COUNT

The Research on the Voice and Silence Behaviours of Iranian and Turkish Employees According to Their Demographic Characteristics

Authors: Mehmet Sağlam , Beliz Ülgen , Sahar Mohammadi Bazargani

Published: 2019 , Ege Academic Review

DOI: 10.21121/eab.511920

CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1164

2

CITED

0

FAVORITE

1164

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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