A. Mücahid Zengin profile image
A. Mücahid Zengin Assoc. Prof. Dr. NECMETTİN ERBAKAN ÜNİVERSİTESİ
Publication 6 Review 11 CrossRef Cited 12
6 Publication
11 Review
12 CrossRef Cited

Research Fields

Advertising Digital Advertising Advertising Campaigns Advertising Strategies Ad Writing

Institution

NECMETTİN ERBAKAN ÜNİVERSİTESİ

Popular Publications

Sosyal medya ve değişen mahremiyet “facebook mahremiyeti (Social media and the changing privacy “facebook privacy)
Authors: Abdülcelil Zengin , Güldane Zengin , Hüseyin Altunbaş
Published: 2015 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/guifd.11157
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 4207

7

1

4207

THE EFFECTS OF SMS ADVERTISING ON BRAND ATTITUDE AND PURCHASE INTENTION: AN EXPERIMENTAL STUDY ON UNIVERSITY STUDENTS
Authors: A. Mücahid Zengin
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.337705
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2929

1

1

2929

YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING
Authors: A. Mücahid Zengin , Nuri Paşa Özer
Published: 2020 , Journal of Selcuk Communication
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 750

0

1

750

AN APPLICATION OF THE SIX-SEGMENT MESSAGE STRATEGY WHEEL TO BRAND POSTS ON INSTAGRAM
Authors: A. Mücahid Zengin , Güldane Zengin
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.719242
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 989

4

1

989

An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure
Authors: Güldane Zengin , A. Mücahid Zengin
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.773238
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 947

0

1

947

Publications

An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure
Authors: Güldane Zengin , A. Mücahid Zengin
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.773238
FAVORITE 1 TOTAL DOWNLOAD COUNT 947

1

947

AN APPLICATION OF THE SIX-SEGMENT MESSAGE STRATEGY WHEEL TO BRAND POSTS ON INSTAGRAM
Authors: A. Mücahid Zengin , Güldane Zengin
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.719242
FAVORITE 1 TOTAL DOWNLOAD COUNT 989

1

989

YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING
Authors: A. Mücahid Zengin , Nuri Paşa Özer
Published: 2020 , Journal of Selcuk Communication
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 750

1

750

Arabesk Kültürü Özelinde Orhan Gencebay’ın Rol Aldığı Rexona Reklamlarının İncelenmesi
Authors: Nuri Paşa Özer , A. Mücahid Zengin
Published: 2020 , Kritik İletişim Çalışmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1630

0

1630

THE EFFECTS OF SMS ADVERTISING ON BRAND ATTITUDE AND PURCHASE INTENTION: AN EXPERIMENTAL STUDY ON UNIVERSITY STUDENTS
Authors: A. Mücahid Zengin
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.337705
FAVORITE 1 TOTAL DOWNLOAD COUNT 2929

1

2929

Sosyal medya ve değişen mahremiyet “facebook mahremiyeti (Social media and the changing privacy “facebook privacy)
Authors: Abdülcelil Zengin , Güldane Zengin , Hüseyin Altunbaş
Published: 2015 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/guifd.11157
FAVORITE 1 TOTAL DOWNLOAD COUNT 4207

1

4207

Articles published in
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Journal of Selcuk Communication
Journal of Selcuk Communication
Kritik İletişim Çalışmaları Dergisi
Kritik İletişim Çalışmaları Dergisi

Reviews

ESAM Ekonomik ve Sosyal Araştırmalar Dergisi
ESAM Ekonomik ve Sosyal Araştırmalar Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
International Journal of Public Relations AND Advertising Studies
International Journal of Public Relations AND Advertising Studies
Journal of Selcuk Communication
Journal of Selcuk Communication
Kritik İletişim Çalışmaları Dergisi
Kritik İletişim Çalışmaları Dergisi
Medeniyet ve Toplum Dergisi
Medeniyet ve Toplum Dergisi

Publications

AN APPLICATION OF THE SIX-SEGMENT MESSAGE STRATEGY WHEEL TO BRAND POSTS ON INSTAGRAM
Authors: A. Mücahid Zengin , Güldane Zengin
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.719242
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 989

4

1

989

THE EFFECTS OF SMS ADVERTISING ON BRAND ATTITUDE AND PURCHASE INTENTION: AN EXPERIMENTAL STUDY ON UNIVERSITY STUDENTS
Authors: A. Mücahid Zengin
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.337705
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2929

1

1

2929

Sosyal medya ve değişen mahremiyet “facebook mahremiyeti (Social media and the changing privacy “facebook privacy)
Authors: Abdülcelil Zengin , Güldane Zengin , Hüseyin Altunbaş
Published: 2015 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/guifd.11157
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 4207

7

1

4207

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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