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İSTANBUL BİLGİ ÜNİVERSİTESİ
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İSTANBUL BİLGİ ÜNİVERSİTESİ
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The Impact of Generation Y’s Perception Brands’ Use of Social Media on Brand Value: A Study on Clothing Brands
Authors:
Vehbi Gorgulu
,
Cansu Değerli
Published: 2021 ,
Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.795045
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