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Gülpınar Kelemci
Prof. Dr.
MARMARA ÜNİVERSİTESİ İŞLETME FAKÜLTESİ ALMANCA İŞLETME BÖLÜMÜ
Publication
4
Review
6
CrossRef Cited
3
4
Publication
6
Review
3
CrossRef Cited
0000-0002-4458-6942
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Summary
Publications
Peer Review
Cited
Research Fields
Pricing
Marketing Research Methodology
Consumer Behaviour
Institution
MARMARA ÜNİVERSİTESİ İŞLETME FAKÜLTESİ ALMANCA İŞLETME BÖLÜMÜ
Popular Publications
SİNSİ (TUZAK) PAZARLAMANIN MARKA FARKINDALIĞI VE TÜKETİCİ DAVRANIŞLARI ÜZERİNE ETKİSİ: 2010 FIBA DÜNYA ŞAMPİYONASI ÖRNEĞİ
Authors:
Gülpınar Kelemci
,
Ekin Karapınar
Published: 2016 ,
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.286223
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
4258
1
CITED
2
FAVORITE
4258
TOTAL DOWNLOAD COUNT
ANALYSING THE CUSTOMER-BASED BRAND EQUITY OF CELEBRITIES: THE CASE “KIVANÇ TATLITUĞ”
Authors:
Gülpınar Kelemci
,
Gözde Güsan
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.323416
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
2813
2
CITED
1
FAVORITE
2813
TOTAL DOWNLOAD COUNT
Publications
THE RELATIONSHIP BETWEEN INVESTOR-BASED BRAND EQUITY, INTENTION TO INVEST AND FINANCIAL RISK TOLERANCE BY CONSIDERING BORSA ISTANBUL
Authors:
Gülpınar Kelemci
,
Gözde Güsan Köse
,
Meltem Ulusan Polat
Published: 2021 ,
International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.811179
FAVORITE
0
TOTAL DOWNLOAD COUNT
845
0
FAVORITE
845
TOTAL DOWNLOAD COUNT
VOLKSWAGEN EMISSIONS SCANDAL: AN EMPIRICAL STUDY ABOUT CUSTOMERS REACTION
Authors:
Gulpinar Kelemci
,
Erkan Yildiz
, Gozde Gusan
Published: 2017 ,
Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2017.730
FAVORITE
0
TOTAL DOWNLOAD COUNT
2424
0
FAVORITE
2424
TOTAL DOWNLOAD COUNT
ANALYSING THE CUSTOMER-BASED BRAND EQUITY OF CELEBRITIES: THE CASE “KIVANÇ TATLITUĞ”
Authors:
Gülpınar Kelemci
,
Gözde Güsan
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.323416
FAVORITE
1
TOTAL DOWNLOAD COUNT
2813
1
FAVORITE
2813
TOTAL DOWNLOAD COUNT
SİNSİ (TUZAK) PAZARLAMANIN MARKA FARKINDALIĞI VE TÜKETİCİ DAVRANIŞLARI ÜZERİNE ETKİSİ: 2010 FIBA DÜNYA ŞAMPİYONASI ÖRNEĞİ
Authors:
Gülpınar Kelemci
,
Ekin Karapınar
Published: 2016 ,
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.286223
FAVORITE
2
TOTAL DOWNLOAD COUNT
4258
2
FAVORITE
4258
TOTAL DOWNLOAD COUNT
Articles published in
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
International Journal of Economics and Administrative Studies
International Journal of Management Economics and Business
Journal of Management Marketing and Logistics
Editorship
Pazarlama ve Pazarlama Araştırmaları Dergisi
Section Editor , Co-Editor
Reviews
Aurum Journal of Social Sciences
Çağ University Journal of Social Sciences
Journal of Research in Business
Journal of the Faculty of Economics and Administrative Sciences
Uludağ University Faculty of Arts and Sciences Journal of Social Sciences
Publications
ANALYSING THE CUSTOMER-BASED BRAND EQUITY OF CELEBRITIES: THE CASE “KIVANÇ TATLITUĞ”
Authors:
Gülpınar Kelemci
,
Gözde Güsan
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.323416
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
2813
2
CITED
1
FAVORITE
2813
TOTAL DOWNLOAD COUNT
SİNSİ (TUZAK) PAZARLAMANIN MARKA FARKINDALIĞI VE TÜKETİCİ DAVRANIŞLARI ÜZERİNE ETKİSİ: 2010 FIBA DÜNYA ŞAMPİYONASI ÖRNEĞİ
Authors:
Gülpınar Kelemci
,
Ekin Karapınar
Published: 2016 ,
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.286223
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
4258
1
CITED
2
FAVORITE
4258
TOTAL DOWNLOAD COUNT
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