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İnci Erdoğan Tarakçı Assoc. Prof. Dr. MERSİN ÜNİVERSİTESİ
Publication 4 Review 31 CrossRef Cited 2 TR Dizin Cited 12
4 Publication
31 Review
2 CrossRef Cited
12 TR Dizin Cited

Research Fields

Marketing Digital Marketing Service Marketing Marketing Communications Advertisement Consumer Behaviour Product and Brand Management Tourism Marketing Tourism Management

Institution

MERSİN ÜNİVERSİTESİ

Popular Publications

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865

The Effect of Electronic Word-of-Mouth Marketing (e-WOMM) on Consumers' Hotel Preferences
Published: 2024 , Fiscaoeconomia
DOI: 10.25295/fsecon.1452176
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 73

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73

Publications

1

1

865

When “Stuck in the Middle” is Not a Danger?
DOI: 10.34231/iuyd.431083
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1806

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1806

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