Nargiz Zulfugarova profile image
Nargiz Zulfugarova Doctoral
Publication 5 Review 0 CrossRef Cited 8 TR Dizin Cited 2
5 Publication
0 Review
8 CrossRef Cited
2 TR Dizin Cited
0000-0002-8266-7575

Research Fields

Marketing Consumer Behaviour Product and Brand Management

Institution

Popular Publications

AN APPLICATION OF THE RELATION BETWEEN THE ADVERTISING STRATEGIES OF GLOBAL BRANDS ON LOCAL MARKETS AND CULTURAL DIFFERENCES
Authors: Özlen Onurlu, Nargiz Zulfugarova
Published: 2016 , Oneri
DOI: -
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 4277

4

1

4277

THE EFFECT OF BRAND AUTHENTICITY ON CONSUMER BASED BRAND EQUITY
Authors: Bahar Yaşin, Nargiz Zulfugarova , Adem Uysal , Fahatie Doumbıa
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.353284
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2654

2

1

2654

THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors: Zehra Bozbay , Melike Güleç , Nargiz Zulfugarova
Published: 2019 , Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.16953/deusosbil.507915
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1455

2

1

1455

Publications

Kiki ve Bouba Etkisi Olarak Bilinen Ses ve Şekil Sembolizmi Teorisinin Pazarlamada Kullanımı
Authors: Nargiz Zulfugarova , Cenk Arsun Yüksel
Published: 2019 , Galatasaray Üniversitesi İletişim Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2716

0

2716

THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors: Zehra Bozbay , Melike Güleç , Nargiz Zulfugarova
Published: 2019 , Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.16953/deusosbil.507915
FAVORITE 1 TOTAL DOWNLOAD COUNT 1455

1

1455

KATILIM BANKACILIĞINDA PAZARLAMA ALANINDA YAPILAN ÇALIŞMALARA İLİŞKİN LİTERATÜR İNCELEMESİ
Authors: Abdullah Okumuş , Nargiz Zulfugarova , Melike Güleç , Esraa Zaıd
Published: 2018 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1267

0

1267

THE EFFECT OF BRAND AUTHENTICITY ON CONSUMER BASED BRAND EQUITY
Authors: Bahar Yaşin, Nargiz Zulfugarova , Adem Uysal , Fahatie Doumbıa
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.353284
FAVORITE 1 TOTAL DOWNLOAD COUNT 2654

1

2654

AN APPLICATION OF THE RELATION BETWEEN THE ADVERTISING STRATEGIES OF GLOBAL BRANDS ON LOCAL MARKETS AND CULTURAL DIFFERENCES
Authors: Özlen Onurlu, Nargiz Zulfugarova
Published: 2016 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4277

1

4277

Articles published in
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Galatasaray Üniversitesi İletişim Dergisi
Galatasaray Üniversitesi İletişim Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Oneri
Oneri
User doesn't have any peer review duties on DergiPark.

Publications

THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors: Zehra Bozbay , Melike Güleç , Nargiz Zulfugarova
Published: 2019 , Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.16953/deusosbil.507915
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1455

2

1

1455

THE EFFECT OF BRAND AUTHENTICITY ON CONSUMER BASED BRAND EQUITY
Authors: Bahar Yaşin, Nargiz Zulfugarova , Adem Uysal , Fahatie Doumbıa
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.353284
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2654

2

1

2654

AN APPLICATION OF THE RELATION BETWEEN THE ADVERTISING STRATEGIES OF GLOBAL BRANDS ON LOCAL MARKETS AND CULTURAL DIFFERENCES
Authors: Özlen Onurlu, Nargiz Zulfugarova
Published: 2016 , Oneri
DOI: -
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 4277

4

1

4277

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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