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Zehra Bozbay
Assoc. Prof. Dr.
İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication
15
Review
13
CrossRef Cited
23
15
Publication
13
Review
23
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Marketing Research Methodology
Consumer Behaviour
International Marketing
Product and Brand Management
Institution
İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Popular Publications
Comparing country images of Japan and China
Authors: Kemal Kurtuluş,
Zehra Bozbay
Published: 2010 ,
İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
2720
0
CITED
1
FAVORITE
2720
TOTAL DOWNLOAD COUNT
The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries
Authors:
Zehra Bozbay
, Yılmaz Yaman,
Erdem Özkan
Published: 2016 ,
Journal of Transportation and Logistics
DOI: 10.22532/jtl.237885
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
4697
2
CITED
1
FAVORITE
4697
TOTAL DOWNLOAD COUNT
DETERMINING THE DIFFERENCES OF IMPULSE BUYING BEHAVIOUR OF CUSTOMER GROUPS FORMED BY STORE ATMOSPHERE PERCEPTIONS
Authors:
İlkay Kaş
,
Zehra Bozbay
Published: 2017 ,
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1660
0
CITED
1
FAVORITE
1660
TOTAL DOWNLOAD COUNT
Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups
Authors:
Zehra Bozbay
,
Adem Uysal
,
Esra’a Zaid
Published: 2019 ,
Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.468662
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
674
1
CITED
1
FAVORITE
674
TOTAL DOWNLOAD COUNT
THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors:
Zehra Bozbay
,
Melike Güleç
,
Nargiz Zulfugarova
Published: 2019 ,
Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.507915
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1390
2
CITED
1
FAVORITE
1390
TOTAL DOWNLOAD COUNT
Publications
A BIBLIOMETRIC ANALYSIS OF THE EXAMINATION OF PRICE PROMOTIONS WITHIN THE FRAMEWORK OF BEHAVIORAL ECONOMY THEORIES
Authors:
Gözde Güsan Köse
,
Zehra Bozbay
Published: 2023 ,
Oneri
DOI: 10.14783/maruoneri.1258322
FAVORITE
0
TOTAL DOWNLOAD COUNT
392
0
FAVORITE
392
TOTAL DOWNLOAD COUNT
Tüketicilerin Bilgi Arama ve Satın Alma Davranışlarında Farklı Kanal Tercihlerinin İncelenmesi
Authors:
Emine Karakuş Başlar
,
Zehra Bozbay
Published: 2023 ,
Journal of Institute of Social Sciences
DOI: 10.54558/jiss.1207245
FAVORITE
1
TOTAL DOWNLOAD COUNT
357
1
FAVORITE
357
TOTAL DOWNLOAD COUNT
ANALYZING THE ACCEPTANCE OF MOBILE APPLICATIONS SELLING FASHION PRODUCTS WITHIN THE CONTEXT OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY II
Authors:
Elif Kizir
,
Zehra Bozbay
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.741104
FAVORITE
1
TOTAL DOWNLOAD COUNT
877
1
FAVORITE
877
TOTAL DOWNLOAD COUNT
The Effects of Consumer Personality, Brand Personality and Store Personality on Purchase Intention
Authors:
Elif Taşkın
,
Zehra Bozbay
Published: 2020 ,
Yildiz Social Science Review
DOI: 10.51803/yssr.774197
FAVORITE
1
TOTAL DOWNLOAD COUNT
720
1
FAVORITE
720
TOTAL DOWNLOAD COUNT
Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi
Authors:
Zehra Bozbay
,
Habib Mehmet Akpınar
Published: 2020 ,
Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.47129/bartiniibf.754154
FAVORITE
1
TOTAL DOWNLOAD COUNT
782
1
FAVORITE
782
TOTAL DOWNLOAD COUNT
Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma
Authors:
Zehra Bozbay
,
Aylin Ecem Gürşen
,
Habib Mehmet Akpınar
, Özlem Komitoğlu Yaman
Published: 2019 ,
Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.509226
FAVORITE
0
TOTAL DOWNLOAD COUNT
3771
0
FAVORITE
3771
TOTAL DOWNLOAD COUNT
THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors:
Zehra Bozbay
,
Melike Güleç
,
Nargiz Zulfugarova
Published: 2019 ,
Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.507915
FAVORITE
1
TOTAL DOWNLOAD COUNT
1390
1
FAVORITE
1390
TOTAL DOWNLOAD COUNT
Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups
Authors:
Zehra Bozbay
,
Adem Uysal
,
Esra’a Zaid
Published: 2019 ,
Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.468662
FAVORITE
1
TOTAL DOWNLOAD COUNT
674
1
FAVORITE
674
TOTAL DOWNLOAD COUNT
KİŞİLİK ÖZELLİKLERİ, MATERYALİZM VE STATÜ TÜKETİMİNİN KOMPULSİF SATIN ALMA ÜZERİNDEKİ ETKİLERİNİN İNCELENMESİ
Authors:
Emine Karakuş Başlar
,
Zehra Bozbay
Published: 2019 ,
Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.533993
FAVORITE
1
TOTAL DOWNLOAD COUNT
832
1
FAVORITE
832
TOTAL DOWNLOAD COUNT
Investor and Portfolio Differences Between Generations in Turkish Capital Markets
Authors:
Bahman Huseynli
,
Zehra Bozbay
Published: 2018 ,
İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
983
1
FAVORITE
983
TOTAL DOWNLOAD COUNT
DETERMINING THE DIFFERENCES OF IMPULSE BUYING BEHAVIOUR OF CUSTOMER GROUPS FORMED BY STORE ATMOSPHERE PERCEPTIONS
Authors:
İlkay Kaş
,
Zehra Bozbay
Published: 2017 ,
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1660
1
FAVORITE
1660
TOTAL DOWNLOAD COUNT
SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ
Authors:
Zehra Bozbay
, Cansu Türker,
Habib Mehmet Akpınar
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.323696
FAVORITE
0
TOTAL DOWNLOAD COUNT
1234
0
FAVORITE
1234
TOTAL DOWNLOAD COUNT
The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries
Authors:
Zehra Bozbay
, Yılmaz Yaman,
Erdem Özkan
Published: 2016 ,
Journal of Transportation and Logistics
DOI: 10.22532/jtl.237885
FAVORITE
1
TOTAL DOWNLOAD COUNT
4697
1
FAVORITE
4697
TOTAL DOWNLOAD COUNT
Comparing country images of Japan and China
Authors: Kemal Kurtuluş,
Zehra Bozbay
Published: 2010 ,
İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
2720
1
FAVORITE
2720
TOTAL DOWNLOAD COUNT
A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)
Authors:
Zehra Bozbay
Published: 2007 ,
İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
631
0
FAVORITE
631
TOTAL DOWNLOAD COUNT
Articles published in
Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Galatasaray University Journal of Communication
İstanbul Üniversitesi İşletme Fakültesi Dergisi
International Journal of Economics and Administrative Studies
Journal of Institute of Social Sciences
Journal of Social Sciences of Mus Alparslan University
Journal of Transportation and Logistics
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Oneri
Pamukkale University Journal of Social Sciences Institute
Yildiz Social Science Review
Editorship
İstanbul Üniversitesi İşletme Fakültesi İşletme İktisadı Enstitüsü Yönetim Dergisi
Section Editor
Istanbul Management Journal
Section Editor
Reviews
Advances in Hospitality and Tourism Research (AHTR)
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Bilecik Şeyh Edebali University Journal of Social Science
Bingöl University Journal of Social Sciences Institute
GSU Managerial and Social Sciences Letters
Journal of Management and Economics Research
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Transportation and Logistics
Journal of Yaşar University
Oneri
Sinop Üniversitesi Sosyal Bilimler Dergisi
Publications
ANALYZING THE ACCEPTANCE OF MOBILE APPLICATIONS SELLING FASHION PRODUCTS WITHIN THE CONTEXT OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY II
Authors:
Elif Kizir
,
Zehra Bozbay
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.741104
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
877
2
CITED
1
FAVORITE
877
TOTAL DOWNLOAD COUNT
The Effects of Consumer Personality, Brand Personality and Store Personality on Purchase Intention
Authors:
Elif Taşkın
,
Zehra Bozbay
Published: 2020 ,
Yildiz Social Science Review
DOI: 10.51803/yssr.774197
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
720
2
CITED
1
FAVORITE
720
TOTAL DOWNLOAD COUNT
Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi
Authors:
Zehra Bozbay
,
Habib Mehmet Akpınar
Published: 2020 ,
Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.47129/bartiniibf.754154
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
782
1
CITED
1
FAVORITE
782
TOTAL DOWNLOAD COUNT
Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma
Authors:
Zehra Bozbay
,
Aylin Ecem Gürşen
,
Habib Mehmet Akpınar
, Özlem Komitoğlu Yaman
Published: 2019 ,
Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.509226
CITED
7
FAVORITE
0
TOTAL DOWNLOAD COUNT
3771
7
CITED
0
FAVORITE
3771
TOTAL DOWNLOAD COUNT
THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors:
Zehra Bozbay
,
Melike Güleç
,
Nargiz Zulfugarova
Published: 2019 ,
Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.507915
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1390
2
CITED
1
FAVORITE
1390
TOTAL DOWNLOAD COUNT
Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups
Authors:
Zehra Bozbay
,
Adem Uysal
,
Esra’a Zaid
Published: 2019 ,
Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.468662
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
674
1
CITED
1
FAVORITE
674
TOTAL DOWNLOAD COUNT
KİŞİLİK ÖZELLİKLERİ, MATERYALİZM VE STATÜ TÜKETİMİNİN KOMPULSİF SATIN ALMA ÜZERİNDEKİ ETKİLERİNİN İNCELENMESİ
Authors:
Emine Karakuş Başlar
,
Zehra Bozbay
Published: 2019 ,
Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.533993
CITED
4
FAVORITE
1
TOTAL DOWNLOAD COUNT
832
4
CITED
1
FAVORITE
832
TOTAL DOWNLOAD COUNT
SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ
Authors:
Zehra Bozbay
, Cansu Türker,
Habib Mehmet Akpınar
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.323696
CITED
2
FAVORITE
0
TOTAL DOWNLOAD COUNT
1234
2
CITED
0
FAVORITE
1234
TOTAL DOWNLOAD COUNT
The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries
Authors:
Zehra Bozbay
, Yılmaz Yaman,
Erdem Özkan
Published: 2016 ,
Journal of Transportation and Logistics
DOI: 10.22532/jtl.237885
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
4697
2
CITED
1
FAVORITE
4697
TOTAL DOWNLOAD COUNT
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