Zehra Bozbay Prof. Dr. İstanbul Üniversitesi İşletme Fakültesi Pazarlama Anabilim Dalı

Publication 16 Review 13 CrossRef Cited 24 TR Dizin Cited 48

16 Publication

13 Review

24 CrossRef Cited

48 TR Dizin Cited

0000-0002-2728-8003

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Summary
Publications
Peer Review
Cited

Research Fields

Marketing Marketing Research Methodology Consumer Behaviour International Marketing Product and Brand Management Tourism Marketing

Institution

İstanbul Üniversitesi İşletme Fakültesi Pazarlama Anabilim Dalı

Popular Publications

Comparing country images of Japan and China

Authors: Kemal Kurtuluş, Zehra Bozbay

Published: 2010 , İstanbul Üniversitesi İşletme Fakültesi Dergisi

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2841

0

CITED

1

FAVORITE

2841

TOTAL DOWNLOAD COUNT

The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries

Authors: Zehra Bozbay , Yılmaz Yaman, Erdem Özkan

Published: 2016 , Journal of Transportation and Logistics

DOI: 10.22532/jtl.237885

CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4802

2

CITED

1

FAVORITE

4802

TOTAL DOWNLOAD COUNT

SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ

Authors: Zehra Bozbay , Cansu Türker, Habib Mehmet Akpınar

Published: 2017 , International Journal of Economics and Administrative Studies

DOI: 10.18092/ulikidince.323696

CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1283

2

CITED

1

FAVORITE

1283

TOTAL DOWNLOAD COUNT

DETERMINING THE DIFFERENCES OF IMPULSE BUYING BEHAVIOUR OF CUSTOMER GROUPS FORMED BY STORE ATMOSPHERE PERCEPTIONS

Authors: İlkay Kaş , Zehra Bozbay

Published: 2017 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1756

0

CITED

1

FAVORITE

1756

TOTAL DOWNLOAD COUNT

Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups

Authors: Zehra Bozbay , Adem Uysal , Esra’a Zaid

Published: 2019 , Journal of Social Sciences of Mus Alparslan University

DOI: 10.18506/anemon.468662

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 717

1

CITED

1

FAVORITE

717

TOTAL DOWNLOAD COUNT

Publications

Examining Academic Studies concerning Female Entrepreneurs in Marketing through Descriptive Analysis Method

Authors: Başak Bengisu Akbulut , Arzu Orhan , Şükran Başanbaş , Zehra Bozbay

Published: 2024 , Akdeniz Kadın Çalışmaları ve Toplumsal Cinsiyet Dergisi

DOI: 10.33708/ktc.1376323

FAVORITE 0 TOTAL DOWNLOAD COUNT 259

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259

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A BIBLIOMETRIC ANALYSIS OF THE EXAMINATION OF PRICE PROMOTIONS WITHIN THE FRAMEWORK OF BEHAVIORAL ECONOMY THEORIES

Authors: Gözde Güsan Köse , Zehra Bozbay

Published: 2023 , Oneri

DOI: 10.14783/maruoneri.1258322

FAVORITE 0 TOTAL DOWNLOAD COUNT 561

0

FAVORITE

561

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Tüketicilerin Bilgi Arama ve Satın Alma Davranışlarında Farklı Kanal Tercihlerinin İncelenmesi

Authors: Emine Karakuş Başlar , Zehra Bozbay

Published: 2023 , Journal of Institute of Social Sciences

DOI: 10.54558/jiss.1207245

FAVORITE 1 TOTAL DOWNLOAD COUNT 423

1

FAVORITE

423

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ANALYZING THE ACCEPTANCE OF MOBILE APPLICATIONS SELLING FASHION PRODUCTS WITHIN THE CONTEXT OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY II

Authors: Elif Kizir , Zehra Bozbay

Published: 2021 , Oneri

DOI: 10.14783/maruoneri.741104

FAVORITE 1 TOTAL DOWNLOAD COUNT 971

1

FAVORITE

971

TOTAL DOWNLOAD COUNT

The Effects of Consumer Personality, Brand Personality and Store Personality on Purchase Intention

Authors: Elif Taşkın , Zehra Bozbay

Published: 2020 , Yildiz Social Science Review

DOI: 10.51803/yssr.774197

FAVORITE 1 TOTAL DOWNLOAD COUNT 778

1

FAVORITE

778

TOTAL DOWNLOAD COUNT

Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi

Authors: Zehra Bozbay , Habib Mehmet Akpınar

Published: 2020 , Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: 10.47129/bartiniibf.754154

FAVORITE 1 TOTAL DOWNLOAD COUNT 846

1

FAVORITE

846

TOTAL DOWNLOAD COUNT

Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma

Authors: Zehra Bozbay , Aylin Ecem Gürşen , Habib Mehmet Akpınar , Özlem Komitoğlu Yaman

Published: 2019 , Galatasaray Üniversitesi İletişim Dergisi

DOI: 10.16878/gsuilet.509226

FAVORITE 0 TOTAL DOWNLOAD COUNT 4056

0

FAVORITE

4056

TOTAL DOWNLOAD COUNT

THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS

Authors: Zehra Bozbay , Melike Güleç , Nargiz Zulfugarova

Published: 2019 , Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

DOI: 10.16953/deusosbil.507915

FAVORITE 1 TOTAL DOWNLOAD COUNT 1490

1

FAVORITE

1490

TOTAL DOWNLOAD COUNT

Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups

Authors: Zehra Bozbay , Adem Uysal , Esra’a Zaid

Published: 2019 , Journal of Social Sciences of Mus Alparslan University

DOI: 10.18506/anemon.468662

FAVORITE 1 TOTAL DOWNLOAD COUNT 717

1

FAVORITE

717

TOTAL DOWNLOAD COUNT

KİŞİLİK ÖZELLİKLERİ, MATERYALİZM VE STATÜ TÜKETİMİNİN KOMPULSİF SATIN ALMA ÜZERİNDEKİ ETKİLERİNİN İNCELENMESİ

Authors: Emine Karakuş Başlar , Zehra Bozbay

Published: 2019 , Pamukkale University Journal of Social Sciences Institute

DOI: 10.30794/pausbed.533993

FAVORITE 1 TOTAL DOWNLOAD COUNT 899

1

FAVORITE

899

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Investor and Portfolio Differences Between Generations in Turkish Capital Markets

Authors: Bahman Huseynli , Zehra Bozbay

Published: 2018 , İstanbul Üniversitesi İşletme Fakültesi Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1035

1

FAVORITE

1035

TOTAL DOWNLOAD COUNT

DETERMINING THE DIFFERENCES OF IMPULSE BUYING BEHAVIOUR OF CUSTOMER GROUPS FORMED BY STORE ATMOSPHERE PERCEPTIONS

Authors: İlkay Kaş , Zehra Bozbay

Published: 2017 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1756

1

FAVORITE

1756

TOTAL DOWNLOAD COUNT

SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ

Authors: Zehra Bozbay , Cansu Türker, Habib Mehmet Akpınar

Published: 2017 , International Journal of Economics and Administrative Studies

DOI: 10.18092/ulikidince.323696

FAVORITE 1 TOTAL DOWNLOAD COUNT 1283

1

FAVORITE

1283

TOTAL DOWNLOAD COUNT

The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries

Authors: Zehra Bozbay , Yılmaz Yaman, Erdem Özkan

Published: 2016 , Journal of Transportation and Logistics

DOI: 10.22532/jtl.237885

FAVORITE 1 TOTAL DOWNLOAD COUNT 4802

1

FAVORITE

4802

TOTAL DOWNLOAD COUNT

Comparing country images of Japan and China

Authors: Kemal Kurtuluş, Zehra Bozbay

Published: 2010 , İstanbul Üniversitesi İşletme Fakültesi Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 2841

1

FAVORITE

2841

TOTAL DOWNLOAD COUNT

A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)

Authors: Zehra Bozbay

Published: 2007 , İstanbul Üniversitesi İşletme Fakültesi Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 661

0

FAVORITE

661

TOTAL DOWNLOAD COUNT

Articles published in

Akdeniz Kadın Çalışmaları ve Toplumsal Cinsiyet Dergisi

Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Galatasaray Üniversitesi İletişim Dergisi

İstanbul Üniversitesi İşletme Fakültesi Dergisi

International Journal of Economics and Administrative Studies

Journal of Institute of Social Sciences

Journal of Social Sciences of Mus Alparslan University

Journal of Transportation and Logistics

Kırklareli University Journal of the Faculty of Economics and Administrative Sciences

Oneri

Pamukkale University Journal of Social Sciences Institute

Yildiz Social Science Review

Editorship

İstanbul Üniversitesi İşletme Fakültesi İşletme İktisadı Enstitüsü Yönetim Dergisi

Section Editor

Istanbul Management Journal

Section Editor

Reviews

Advances in Hospitality and Tourism Research (AHTR)

Afyon Kocatepe University Journal of Economics and Administrative Sciences

Bilecik Şeyh Edebali University Journal of Social Science

Bingöl University Journal of Social Sciences Institute

GSU Managerial and Social Sciences Letters

Journal of Management and Economics Research

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

Journal of Transportation and Logistics

Oneri

Sinop Üniversitesi Sosyal Bilimler Dergisi

Yaşar Üniversitesi E-Dergisi

Publications

ANALYZING THE ACCEPTANCE OF MOBILE APPLICATIONS SELLING FASHION PRODUCTS WITHIN THE CONTEXT OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY II

Authors: Elif Kizir , Zehra Bozbay

Published: 2021 , Oneri

DOI: 10.14783/maruoneri.741104

CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 971

2

CITED

1

FAVORITE

971

TOTAL DOWNLOAD COUNT

The Effects of Consumer Personality, Brand Personality and Store Personality on Purchase Intention

Authors: Elif Taşkın , Zehra Bozbay

Published: 2020 , Yildiz Social Science Review

DOI: 10.51803/yssr.774197

CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 778

2

CITED

1

FAVORITE

778

TOTAL DOWNLOAD COUNT

Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi

Authors: Zehra Bozbay , Habib Mehmet Akpınar

Published: 2020 , Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: 10.47129/bartiniibf.754154

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 846

1

CITED

1

FAVORITE

846

TOTAL DOWNLOAD COUNT

Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma

Authors: Zehra Bozbay , Aylin Ecem Gürşen , Habib Mehmet Akpınar , Özlem Komitoğlu Yaman

Published: 2019 , Galatasaray Üniversitesi İletişim Dergisi

DOI: 10.16878/gsuilet.509226

CITED 7 FAVORITE 0 TOTAL DOWNLOAD COUNT 4056

7

CITED

0

FAVORITE

4056

TOTAL DOWNLOAD COUNT

THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS

Authors: Zehra Bozbay , Melike Güleç , Nargiz Zulfugarova

Published: 2019 , Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

DOI: 10.16953/deusosbil.507915

CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1490

3

CITED

1

FAVORITE

1490

TOTAL DOWNLOAD COUNT

Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups

Authors: Zehra Bozbay , Adem Uysal , Esra’a Zaid

Published: 2019 , Journal of Social Sciences of Mus Alparslan University

DOI: 10.18506/anemon.468662

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 717

1

CITED

1

FAVORITE

717

TOTAL DOWNLOAD COUNT

KİŞİLİK ÖZELLİKLERİ, MATERYALİZM VE STATÜ TÜKETİMİNİN KOMPULSİF SATIN ALMA ÜZERİNDEKİ ETKİLERİNİN İNCELENMESİ

Authors: Emine Karakuş Başlar , Zehra Bozbay

Published: 2019 , Pamukkale University Journal of Social Sciences Institute

DOI: 10.30794/pausbed.533993

CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 899

4

CITED

1

FAVORITE

899

TOTAL DOWNLOAD COUNT

SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ

Authors: Zehra Bozbay , Cansu Türker, Habib Mehmet Akpınar

Published: 2017 , International Journal of Economics and Administrative Studies

DOI: 10.18092/ulikidince.323696

CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1283

2

CITED

1

FAVORITE

1283

TOTAL DOWNLOAD COUNT

The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries

Authors: Zehra Bozbay , Yılmaz Yaman, Erdem Özkan

Published: 2016 , Journal of Transportation and Logistics

DOI: 10.22532/jtl.237885

CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4802

2

CITED

1

FAVORITE

4802

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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