Research Fields
Marketing
Digital Marketing
Service Marketing
Customer Relationship Management
Marketing Research Methodology
Marketing Communications
Marketing Management
Advertisement
Sales Management
Consumer Behaviour
Consumer-Oriented Product or Service Development
Product and Brand Management
Marketing (Other)
Institution
İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI