Erdem Özkan profile image
Erdem Özkan Assoc. Prof. İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI
Publication 8 Review 20 CrossRef Cited 11 TR Dizin Cited 10
8 Publication
20 Review
11 CrossRef Cited
10 TR Dizin Cited

Research Fields

Marketing Digital Marketing Service Marketing Customer Relationship Management Marketing Research Methodology Marketing Communications Marketing Management Advertisement Sales Management Consumer Behaviour Consumer-Oriented Product or Service Development Product and Brand Management Marketing (Other)

Institution

İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI

Popular Publications

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Publications

Tüketici Bilgi Kaynaklarının Kredibilitesi: Deneysel Bir Araştırma
Authors: Erdem Özkan , Ahmet Şekerkaya
DOI: 10.15659/ppad.14.2.257
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Publications

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