Research Fields
Marketing Research Methodology
Marketing Management
Consumer Behaviour
Consumer-Oriented Product or Service Development
Institution
İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, PAZARLAMA VE ÜRETİM BÖLÜMÜ, PAZARLAMA ANABİLİM DALI
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