Şefika Özdemir profile image
Şefika Özdemir Asst. Prof. Dr. İletişim Fakültesi
Publication 7 Review 15 CrossRef Cited 9
7 Publication
15 Review
9 CrossRef Cited

Research Fields

Digital Advertising Marketing Communications Advertisement Consumer Behaviour Product and Brand Management

Institution

İletişim Fakültesi

Popular Publications

Yerel Firmaların Markalama Sürecinde Dijital Reklamcılık Deneyimi: Vavin Örneği
Authors: Nilgün Tuzcu, Şefika Özdemir , Hatice Baysal
Published: 2018 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.454353
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 2890

3

3

2890

Anti-Consumption New Living Form Return to Village Presentation in the Media: A Case of New Villagers
Authors: Şefika Özdemir
Published: 2020 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.698143
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 3060

4

1

3060

MARKALARIN GERÇEK ZAMANLI PAZARLAMA STRATEJİLERİ KAPSAMINDA TWİTTER PAYLAŞIMLARI: COVID-19 PANDEMİ DÖNEMİNE İLİŞKİN BİR ARAŞTIRMA
Authors: Nida Demirbaş Kalkan , Şefika Özdemir
Published: 2022 , Journal of Suleyman Demirel University Institute of Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 572

0

1

572

The Role Of Viral Advertisements In Creating Brand Awareness In The New Media
Authors: Eyüp Çiftçi , Şefika Özdemir
Published: 2022 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1075599
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 602

1

1

602

The Role of Brand Experience in Creating Customer Loyalty: The Example of Hotel Businesses
Authors: Büşra Ası , Şefika Özdemir
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1104071
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 568

1

1

568

Publications

Reflection of Sustainable Consumption on Advertising Messages in the Context of Sustainability Communication: The Example of Fairy and Finish
Authors: Şefika Özdemir
Published: 2023 , Başkent Üniversitesi Ticari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1497

1

1497

The Role of Brand Experience in Creating Customer Loyalty: The Example of Hotel Businesses
Authors: Büşra Ası , Şefika Özdemir
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1104071
FAVORITE 1 TOTAL DOWNLOAD COUNT 568

1

568

MARKALARIN GERÇEK ZAMANLI PAZARLAMA STRATEJİLERİ KAPSAMINDA TWİTTER PAYLAŞIMLARI: COVID-19 PANDEMİ DÖNEMİNE İLİŞKİN BİR ARAŞTIRMA
Authors: Nida Demirbaş Kalkan , Şefika Özdemir
Published: 2022 , Journal of Suleyman Demirel University Institute of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 572

1

572

The Role Of Viral Advertisements In Creating Brand Awareness In The New Media
Authors: Eyüp Çiftçi , Şefika Özdemir
Published: 2022 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1075599
FAVORITE 1 TOTAL DOWNLOAD COUNT 602

1

602

Anti-Consumption New Living Form Return to Village Presentation in the Media: A Case of New Villagers
Authors: Şefika Özdemir
Published: 2020 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.698143
FAVORITE 1 TOTAL DOWNLOAD COUNT 3060

1

3060

Yerel Firmaların Markalama Sürecinde Dijital Reklamcılık Deneyimi: Vavin Örneği
Authors: Nilgün Tuzcu, Şefika Özdemir , Hatice Baysal
Published: 2018 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.454353
FAVORITE 3 TOTAL DOWNLOAD COUNT 2890

3

2890

HAZCI TÜKETİM DAVRANIŞLARI VE TELEVİZYON PROGRAMLARINI İZLEME EĞİLİMLERİ ARASINDAKİ İLİŞKİ: SÜLEYMAN DEMİREL ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Nurhan Papatya , Şefika Özdemir
Published: 2012 , Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2947

0

2947

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Başkent Üniversitesi Ticari Bilimler Fakültesi Dergisi
Başkent Üniversitesi Ticari Bilimler Fakültesi Dergisi
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Suleyman Demirel University Institute of Social Sciences
Journal of Suleyman Demirel University Institute of Social Sciences
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Editorship
Journal of Erciyes Communication
Journal of Erciyes Communication
Proofreader

Reviews

Bolu Abant İzzet Baysal University Journal of Graduate School of Social Sciences
Bolu Abant İzzet Baysal University Journal of Graduate School of Social Sciences
Ege Academic Review
Ege Academic Review
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Suleyman Demirel University Institute of Social Sciences
Journal of Suleyman Demirel University Institute of Social Sciences
Medya ve Kültürel Çalışmalar Dergisi
Medya ve Kültürel Çalışmalar Dergisi
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
SDÜ Sağlık Yönetimi Dergisi
SDÜ Sağlık Yönetimi Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal

Publications

The Role of Brand Experience in Creating Customer Loyalty: The Example of Hotel Businesses
Authors: Büşra Ası , Şefika Özdemir
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1104071
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 568

1

1

568

The Role Of Viral Advertisements In Creating Brand Awareness In The New Media
Authors: Eyüp Çiftçi , Şefika Özdemir
Published: 2022 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1075599
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 602

1

1

602

Anti-Consumption New Living Form Return to Village Presentation in the Media: A Case of New Villagers
Authors: Şefika Özdemir
Published: 2020 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.698143
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 3060

4

1

3060

Yerel Firmaların Markalama Sürecinde Dijital Reklamcılık Deneyimi: Vavin Örneği
Authors: Nilgün Tuzcu, Şefika Özdemir , Hatice Baysal
Published: 2018 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.454353
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 2890

3

3

2890

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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