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Sinem Sargın Res. Assist. Dr. NUH NACİ YAZGAN ÜNİVERSİTESİ
Publication 8 Review 1 CrossRef Cited 7
8 Publication
1 Review
7 CrossRef Cited

Research Fields

Marketing Digital Marketing Social Marketing Consumer Behaviour Product and Brand Management

Institution

NUH NACİ YAZGAN ÜNİVERSİTESİ

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Investigation of the Effect of Social Media Advertising on Consumer Buying Behavior Using Structural Equation Modeling
Authors: Sinem Sargın , Burcu Oralhan , Ahmet Serkan Üvenç
DOI: 10.31590/ejosat.793072
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1916

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