Prof. Dr. Esen Gürbüz is a Professor of Marketing at Niğde Ömer Halisdemir University, Turkey. Dr. Gürbüz's teaching and research interests focus on business marketing. Her research has been published in Journal of Political Marketing, EuroMed Journal of Business, Ege Academic Review, Istanbul Business Research, InTech Open, and other academic journals. Throughout her academic career, she has published over 35 articles, authored 3 books, contributed to 6 book chapters, and presented 10 conference papers. Her work has been recognized in both national and international academic circles.