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Esen Gürbüz Prof. Dr. NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publication 8 Review 5 CrossRef Cited 2 TR Dizin Cited 20
8 Publication
5 Review
2 CrossRef Cited
20 TR Dizin Cited
0000-0001-5156-1439
55305604600

Research Fields

Marketing Digital Marketing Service Marketing Customer Relationship Management Marketing Research Methodology Marketing Management Sales Management Consumer Behaviour Political Marketing

Institution

NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ

Popular Publications

An extended UTAUT2 perspective - determinants of mobile banking use intention and use behavior
Authors: Hatice Elanur Kaplan , Esen Gürbüz
Published: 2021 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.734288
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1217

2

1

1217

SUSTAINABILITY APPROACH ON VEGAN CONSUMPTION PRACTICES
Authors: Zeynep Erdoğan , Esen Gürbüz
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3764

0

1

3764

Research on the Effect of Brand Love on Generation Y's Loyalty to Sports Shoe Brands
Authors: Merve Öner , Esen Gürbüz
Published: 2023 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.1372827
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 452

0

1

452

Shrinkflation and skimpflation strategies affecting marketing mix applications during inflation periods
Authors: Zeynep Erdoğan , Esen Gürbüz
Published: 2023 , Journal of Politics Economy and Management
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1119

0

1

1119

The Modeling of the Use of Industry 4.0 and 5.0 in the Marketing Mix with the Philosophy of Mathematics
Authors: Esen Gürbüz , Alp Eren Alp
Published: 2024 , İzmir Journal of Management
DOI: 10.56203/iyd.1562315
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 125

0

1

125

Publications

The Modeling of the Use of Industry 4.0 and 5.0 in the Marketing Mix with the Philosophy of Mathematics
Authors: Esen Gürbüz , Alp Eren Alp
Published: 2024 , İzmir Journal of Management
DOI: 10.56203/iyd.1562315
FAVORITE 1 TOTAL DOWNLOAD COUNT 125

1

125

The Modeling of Industry 4.0 and 5.0 Applications Using Mathematical Set Theory
Authors: Esen Gürbüz , Alp Eren Alp
Published: 2024 , The Journal of Social Economic Research
DOI: 10.30976/susead.1553208
FAVORITE 0 TOTAL DOWNLOAD COUNT 306

0

306

Research on the Effect of Brand Love on Generation Y's Loyalty to Sports Shoe Brands
Authors: Merve Öner , Esen Gürbüz
Published: 2023 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.1372827
FAVORITE 1 TOTAL DOWNLOAD COUNT 452

1

452

Shrinkflation and skimpflation strategies affecting marketing mix applications during inflation periods
Authors: Zeynep Erdoğan , Esen Gürbüz
Published: 2023 , Journal of Politics Economy and Management
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1119

1

1119

SUSTAINABILITY APPROACH ON VEGAN CONSUMPTION PRACTICES
Authors: Zeynep Erdoğan , Esen Gürbüz
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3764

1

3764

The Impact of Countries’ Credit Rating Scores on the Export Performance of Companies
Authors: Ruhan İri , Esen Gürbüz
Published: 2022 , Istanbul Business Research
DOI: 10.26650/ibr.2022.51.912569
FAVORITE 0 TOTAL DOWNLOAD COUNT 339

0

339

An extended UTAUT2 perspective - determinants of mobile banking use intention and use behavior
Authors: Hatice Elanur Kaplan , Esen Gürbüz
Published: 2021 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.734288
FAVORITE 1 TOTAL DOWNLOAD COUNT 1217

1

1217

REKABETÇİ ÖNCELİKLER VE FİRMA PERFORMANSI ÜZERİNDE İLERİ İMALAT TEKNOLOJİLERİNİN ARACILIK ETKİSİ
Authors: Esen Gürbüz , Ömür Demirer
Published: 2018 , Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.17218/hititsosbil.482932
FAVORITE 0 TOTAL DOWNLOAD COUNT 2069

0

2069

Articles published in
Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
İzmir Journal of Management
İzmir Journal of Management
Istanbul Business Research
Istanbul Business Research
Journal of Politics Economy and Management
Journal of Politics Economy and Management
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
The Journal of Social Economic Research
The Journal of Social Economic Research
Editorship
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Section Editor
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Section Editor
Editorial Board Memberships
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Reviews

Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
İşletme ve İktisat Çalışmaları Dergisi
İşletme ve İktisat Çalışmaları Dergisi
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Polytechnic
Journal of Polytechnic
The Journal of Social Economic Research
The Journal of Social Economic Research

Publications

An extended UTAUT2 perspective - determinants of mobile banking use intention and use behavior
Authors: Hatice Elanur Kaplan , Esen Gürbüz
Published: 2021 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.734288
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1217

2

1

1217

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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