Research Fields
Sociological Methodology and Research Methods
Digital Marketing
Service Marketing
Customer Relationship Management
Marketing Research Methodology
Marketing Communications
Consumer Behaviour
Consumer-Oriented Product or Service Development
Product and Brand Management
Tourism Marketing
Tourism Management
Institution
It is not affiliated with an institution
Popular Publications
Publications
Articles published in
Editorship
Editorial Board Memberships
Reviews
Publications
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites.
CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number).
^: Citation numbers are reflected in the system by DergiPark at certain periods.
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