Gizem Tokmak Danışman profile image
Gizem Tokmak Danışman Res. Assist. Dr. ZONGULDAK BÜLENT ECEVİT ÜNİVERSİTESİ
Publication 8 Review 5 CrossRef Cited 5
8 Publication
5 Review
5 CrossRef Cited

Research Fields

Marketing Communications Advertisement Consumer Behaviour

Institution

ZONGULDAK BÜLENT ECEVİT ÜNİVERSİTESİ

Popular Publications

FACTORS AFFECTING BRAND LOYALTY IN FOOTBALL: AN APPLICATION ON “THE BIG FOUR” FOOTBALL CLUBS IN TURKISH SUPER LEAGUE
Authors: Gizem Tokmak , Ramazan Aksoy
Published: 2016 , International Review of Economics and Management
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 4774

0

1

4774

Determining the Factors Affecting Purchasing Intetions of the Football Fans Towards the Uniform Sponsor Brads by Using Logitic Regression Analysis
Authors: Gizem Tokmak , Ramazan Aksoy
Published: 2016 , İstanbul Üniversitesi Spor Bilimleri Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1310

0

1

1310

Effects of Materialistic Tendency and Ethical Consumerism on Conspicuous Consumption Tendency
Authors: Gizem Tokmak
Published: 2019 , IBAD Journal of Social Sciences
DOI: 10.21733/ibad.628704
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1749

2

1

1749

A STUDY ON POTENTIAL DIFFERENCES OF MESSAGE SOURCE IN ADVERTISEMENT, BRAND AWARENESS AND AUDIENCE’S SEX ON ADVERTISING EFFECTIVENESS
Authors: Gizem Tokmak , Melih Yıldız
Published: 2022 , Duzce University Journal of Social Sciences
DOI: 10.55179/dusbed.942522
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 360

0

1

360

A Content Analysis of An Advertisement with Digital Necromancy
Authors: Gizem Tokmak Danışman
Published: 2023 , İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1139306
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 824

0

1

824

Publications

DETERMINING AUTONOMOUS SENSORY MERIDIAN RESPONSE (ASMR) EFFECT ON ADVERTISING EFFECTIVENESS BY USING CONTENT ANALYSIS
Authors: Gizem Tokmak Danışman
Published: 2023 , Ege Academic Review
DOI: 10.21121/eab.1289908
FAVORITE 1 TOTAL DOWNLOAD COUNT 1691

1

1691

A Content Analysis of An Advertisement with Digital Necromancy
Authors: Gizem Tokmak Danışman
Published: 2023 , İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1139306
FAVORITE 1 TOTAL DOWNLOAD COUNT 824

1

824

Reklamlarda Dijital Nekromansi: Ölmüş Ünlü Kişilerin Reklamlarda Kullanımına Yönelik Kavramsal Bir Yaklaşım
Authors: Gizem Tokmak Danışman
Published: 2022 , Pazarlama İçgörüsü Üzerine Çalışmalar
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 876

1

876

A STUDY ON POTENTIAL DIFFERENCES OF MESSAGE SOURCE IN ADVERTISEMENT, BRAND AWARENESS AND AUDIENCE’S SEX ON ADVERTISING EFFECTIVENESS
Authors: Gizem Tokmak , Melih Yıldız
Published: 2022 , Duzce University Journal of Social Sciences
DOI: 10.55179/dusbed.942522
FAVORITE 1 TOTAL DOWNLOAD COUNT 360

1

360

EVALUATION OF CELEBRITY ENDORSEMENT EFFECTIVENESS WITHIN THE CONTEXT OF VAMPIRE EFFECT BY USING EYE TRACKING TECHNIQUE
Authors: Gizem Tokmak , Ramazan Aksoy
Published: 2021 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.723099
FAVORITE 0 TOTAL DOWNLOAD COUNT 1064

0

1064

Effects of Materialistic Tendency and Ethical Consumerism on Conspicuous Consumption Tendency
Authors: Gizem Tokmak
Published: 2019 , IBAD Journal of Social Sciences
DOI: 10.21733/ibad.628704
FAVORITE 1 TOTAL DOWNLOAD COUNT 1749

1

1749

Determining the Factors Affecting Purchasing Intetions of the Football Fans Towards the Uniform Sponsor Brads by Using Logitic Regression Analysis
Authors: Gizem Tokmak , Ramazan Aksoy
Published: 2016 , İstanbul Üniversitesi Spor Bilimleri Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1310

1

1310

FACTORS AFFECTING BRAND LOYALTY IN FOOTBALL: AN APPLICATION ON “THE BIG FOUR” FOOTBALL CLUBS IN TURKISH SUPER LEAGUE
Authors: Gizem Tokmak , Ramazan Aksoy
Published: 2016 , International Review of Economics and Management
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4774

1

4774

Articles published in
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
Ege Academic Review
Ege Academic Review
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
İstanbul Üniversitesi Spor Bilimleri Dergisi
İstanbul Üniversitesi Spor Bilimleri Dergisi
IBAD Journal of Social Sciences
IBAD Journal of Social Sciences
International Review of Economics and Management
International Review of Economics and Management
Pazarlama İçgörüsü Üzerine Çalışmalar
Pazarlama İçgörüsü Üzerine Çalışmalar

Reviews

International Journal of Management Economics and Business
International Journal of Management Economics and Business
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi

Publications

EVALUATION OF CELEBRITY ENDORSEMENT EFFECTIVENESS WITHIN THE CONTEXT OF VAMPIRE EFFECT BY USING EYE TRACKING TECHNIQUE
Authors: Gizem Tokmak , Ramazan Aksoy
Published: 2021 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.723099
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1064

3

0

1064

Effects of Materialistic Tendency and Ethical Consumerism on Conspicuous Consumption Tendency
Authors: Gizem Tokmak
Published: 2019 , IBAD Journal of Social Sciences
DOI: 10.21733/ibad.628704
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1749

2

1

1749

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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