Nevin Karabıyık Yerden profile image
Nevin Karabıyık Yerden Assoc. Prof. Dr. Marmara Üniversitesi
Publication 9 Review 11 CrossRef Cited 11
9 Publication
11 Review
11 CrossRef Cited

Research Fields

Organisational, Interpersonal and Intercultural Communication Integrated Marketing Communication Institutional Communication Marketing Digital Marketing Industrial Marketing Intercultural Communication Entrepreneurship

Institution

Marmara Üniversitesi

Popular Publications

Green City Concept and Marketing: Descriptive Analysis of Izmir's Green City Process
Authors: Ebru Bilgen Kocatürk , Ferahnur Özgören Şen , Nevin Karabıyık Yerden
Published: 2023 , Kent Akademisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 775

0

2

775

CONCEPTUAL APPROACH TO THE STUDIES OF MARKETING STRATEGIES AND POSITIONING ON DESTINATION MARKETING
Authors: Nevin Karabıyık , Burcu Sümer İnci
Published: 2016 , İstanbul Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 5900

0

1

5900

THE IMPORTANCE OF BRAND PREFERENCE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND PURCHASE INTENTION: AN ANALYSIS ON MOBILE PHONE SECTOR
Authors: Elif Güner , Nevin Karabıyık Yerden , Mehmet Yaman Öztek
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.726931
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1444

3

1

1444

DENEYİMSEL PAZARLAMADA GASTRONOMİ TURİZMİ AÇISINDAN ARTIRILMIŞ GERÇEKLİK UYGULAMASI KULLANIMININ DENEYİM DEĞERİ ÜZERİNE ETKİSİ: ARTIRILMIŞ GERÇEKLİK MENÜ UYGULAMASI ÜZERİNE BİR ARAŞTIRMA
Authors: Nevin Karabıyık Yerden , Başak Değerli, Mert Uydacı, İlknur Ergün Tuncay
Published: 2020 , Beykoz Akademi Dergisi
DOI: 10.14514/byk.m.26515393.2020.8/1.174-193
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1742

0

1

1742

The Role of Social Media in Phenomenon Marketing and a Content Analysis on Fashion Sector
Authors: Mehmet Öztek , Nevin Karabıyık Yerden , Ecenur Çolak , Ecem Sarı
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.785002
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 4435

5

1

4435

Publications

Neuromarketing: Bibliometric Analysis 2013–2022
Authors: Şevval Karabağ , Nevin Karabıyık Yerden
Published: 2024 , International Journal of Economics Politics Humanities and Social Sciences
DOI: 10.59445/ijephss.1265323
FAVORITE 0 TOTAL DOWNLOAD COUNT 208

0

208

Green City Concept and Marketing: Descriptive Analysis of Izmir's Green City Process
Authors: Ebru Bilgen Kocatürk , Ferahnur Özgören Şen , Nevin Karabıyık Yerden
Published: 2023 , Kent Akademisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 775

2

775

COMPARATIVE ANALYSIS OF VIRTUAL TOUR APPLICATIONS IN MUSEUMS IN THE CONTEXT OF DESTINATION MARKETING DURING THE COVID 19 PANDEMIC PROCESS
Authors: Nevin Karabıyık Yerden , Mert Uydacı
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1062407
FAVORITE 1 TOTAL DOWNLOAD COUNT 658

1

658

The Role of Social Media in Phenomenon Marketing and a Content Analysis on Fashion Sector
Authors: Mehmet Öztek , Nevin Karabıyık Yerden , Ecenur Çolak , Ecem Sarı
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.785002
FAVORITE 1 TOTAL DOWNLOAD COUNT 4435

1

4435

THE IMPORTANCE OF BRAND PREFERENCE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND PURCHASE INTENTION: AN ANALYSIS ON MOBILE PHONE SECTOR
Authors: Elif Güner , Nevin Karabıyık Yerden , Mehmet Yaman Öztek
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.726931
FAVORITE 1 TOTAL DOWNLOAD COUNT 1444

1

1444

Brand Image: Descriptive Analysis of Gobeklitepe and Stonehenge Archeology Site In Terms Of Brand Image
Authors: Nevin Karabıyık Yerden
Published: 2020 , International Journal of Economics Politics Humanities and Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2263

0

2263

The Effect of Electronic Word of Mouth on Brand Loyalty through Brand Trust within the Scope of Information Adoption Model: A Research on Online Consumers
Authors: Dilara Erşen , Nevin Karabıyık Yerden , Mehmet Öztek
Published: 2020 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.696855
FAVORITE 0 TOTAL DOWNLOAD COUNT 2957

0

2957

DENEYİMSEL PAZARLAMADA GASTRONOMİ TURİZMİ AÇISINDAN ARTIRILMIŞ GERÇEKLİK UYGULAMASI KULLANIMININ DENEYİM DEĞERİ ÜZERİNE ETKİSİ: ARTIRILMIŞ GERÇEKLİK MENÜ UYGULAMASI ÜZERİNE BİR ARAŞTIRMA
Authors: Nevin Karabıyık Yerden , Başak Değerli, Mert Uydacı, İlknur Ergün Tuncay
Published: 2020 , Beykoz Akademi Dergisi
DOI: 10.14514/byk.m.26515393.2020.8/1.174-193
FAVORITE 1 TOTAL DOWNLOAD COUNT 1742

1

1742

CONCEPTUAL APPROACH TO THE STUDIES OF MARKETING STRATEGIES AND POSITIONING ON DESTINATION MARKETING
Authors: Nevin Karabıyık , Burcu Sümer İnci
Published: 2016 , İstanbul Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5900

1

5900

Articles published in
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
İstanbul Sosyal Bilimler Dergisi
İstanbul Sosyal Bilimler Dergisi
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
Journal of Research in Business
Journal of Research in Business
Kent Akademisi
Kent Akademisi
Oneri
Oneri
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Batman Üniversitesi Yaşam Bilimleri Dergisi
Batman Üniversitesi Yaşam Bilimleri Dergisi
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
Journal of Interdisciplinary Innovation Studies
Journal of Interdisciplinary Innovation Studies
Journal of Research in Business
Journal of Research in Business
Kent Akademisi
Kent Akademisi
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Sakarya Üniversitesi İşletme Enstitüsü Dergisi
Sakarya Üniversitesi İşletme Enstitüsü Dergisi

Publications

COMPARATIVE ANALYSIS OF VIRTUAL TOUR APPLICATIONS IN MUSEUMS IN THE CONTEXT OF DESTINATION MARKETING DURING THE COVID 19 PANDEMIC PROCESS
Authors: Nevin Karabıyık Yerden , Mert Uydacı
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1062407
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 658

2

1

658

The Role of Social Media in Phenomenon Marketing and a Content Analysis on Fashion Sector
Authors: Mehmet Öztek , Nevin Karabıyık Yerden , Ecenur Çolak , Ecem Sarı
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.785002
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 4435

5

1

4435

THE IMPORTANCE OF BRAND PREFERENCE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND PURCHASE INTENTION: AN ANALYSIS ON MOBILE PHONE SECTOR
Authors: Elif Güner , Nevin Karabıyık Yerden , Mehmet Yaman Öztek
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.726931
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1444

3

1

1444

The Effect of Electronic Word of Mouth on Brand Loyalty through Brand Trust within the Scope of Information Adoption Model: A Research on Online Consumers
Authors: Dilara Erşen , Nevin Karabıyık Yerden , Mehmet Öztek
Published: 2020 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.696855
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2957

1

0

2957

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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