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Pinar Basgoze Prof. Dr. HACETTEPE ÜNİVERSİTESİ
Publication 8 Review 23 CrossRef Cited 26 TR Dizin Cited 44
8 Publication
23 Review
26 CrossRef Cited
44 TR Dizin Cited
0000-0003-4597-5752

Research Fields

Integrated Marketing Communication Marketing Consumer Behaviour Product and Brand Management

Institution

HACETTEPE ÜNİVERSİTESİ

Popular Publications

The Effects of Brand Placement on Consumer Response Process: A Qualitative Research
Authors: Pinar Basgoze , Burcu Tekin
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.806911
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 898

0

2

898

THE EFFECTS OF PRODUCT PLACEMENT ATTITUDES ON PURCHASE INTENTION AND BRAND IMAGE
Authors: Pınar Başgöze , Şerife Kazancı
Published: 2014 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.89390
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 4657

8

1

4657

Eko Otellerden Hizmet Satın Alımında Kuşaklar Arası Farklılaşmalar Üzerine Bir Çalışma
Authors: Pınar Başgöze , Nalan Bayar
Published: 2015 , Sosyoekonomi
DOI: -
CITED 12 FAVORITE 1 TOTAL DOWNLOAD COUNT 2671

12

1

2671

Factors Affecting Consumer’s Attitude Toward Fictional Brands: Turkish TV Series Case
Authors: Pinar Basgoze , Ezel Bozlak
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.01.14
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 720

0

1

720

Sosyal Medya Pazarlamasının Kurumsal İtibar Algısına Etkisi: Kişiselleştirme Metaforu
Authors: Pinar Basgoze , Hülya Özdestici
Published: 2021 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.766170
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 888

1

1

888

Publications

MEDIATING ROLE OF INTERNET USE FOR PURCHASE BEHAVIOR IN THE RELATIONSHIP BETWEEN FEAR AND LIFE SATISFACTION DURING HEALTH CRISES: THE CASE OF COVID – 19 PANDEMIC
Authors: Hande Mercan , Pinar Basgoze
Published: 2024 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 212

1

212

Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model
Authors: Harun Mirac Güneş , Pinar Basgoze
Published: 2024 , Journal of Tourism Leisure and Hospitality
DOI: 10.48119/toleho.1328187
FAVORITE 1 TOTAL DOWNLOAD COUNT 398

1

398

Sosyal Medya Pazarlamasının Kurumsal İtibar Algısına Etkisi: Kişiselleştirme Metaforu
Authors: Pinar Basgoze , Hülya Özdestici
Published: 2021 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.766170
FAVORITE 1 TOTAL DOWNLOAD COUNT 888

1

888

The Effects of Brand Placement on Consumer Response Process: A Qualitative Research
Authors: Pinar Basgoze , Burcu Tekin
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.806911
FAVORITE 2 TOTAL DOWNLOAD COUNT 898

2

898

Factors Affecting Consumer’s Attitude Toward Fictional Brands: Turkish TV Series Case
Authors: Pinar Basgoze , Ezel Bozlak
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.01.14
FAVORITE 1 TOTAL DOWNLOAD COUNT 720

1

720

Effects of Social Media, Brand Credibility and Brand Prestige on Purchase Intention
Authors: Şerife Kazancı, Pınar Başgöze
Published: 2015 , Ankara University SBF Journal
DOI: 10.1501/SBFder_0000002358
FAVORITE 1 TOTAL DOWNLOAD COUNT 2813

1

2813

Eko Otellerden Hizmet Satın Alımında Kuşaklar Arası Farklılaşmalar Üzerine Bir Çalışma
Authors: Pınar Başgöze , Nalan Bayar
Published: 2015 , Sosyoekonomi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2671

1

2671

THE EFFECTS OF PRODUCT PLACEMENT ATTITUDES ON PURCHASE INTENTION AND BRAND IMAGE
Authors: Pınar Başgöze , Şerife Kazancı
Published: 2014 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.89390
FAVORITE 1 TOTAL DOWNLOAD COUNT 4657

1

4657

Articles published in
Ankara University SBF Journal
Ankara University SBF Journal
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Journal of Tourism Leisure and Hospitality
Journal of Tourism Leisure and Hospitality
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Sosyoekonomi
Sosyoekonomi
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Adiyaman University Journal of Social Sciences
Adiyaman University Journal of Social Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Sosyoekonomi
Sosyoekonomi
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Publications

Sosyal Medya Pazarlamasının Kurumsal İtibar Algısına Etkisi: Kişiselleştirme Metaforu
Authors: Pinar Basgoze , Hülya Özdestici
Published: 2021 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.766170
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 888

1

1

888

Effects of Social Media, Brand Credibility and Brand Prestige on Purchase Intention
Authors: Şerife Kazancı, Pınar Başgöze
Published: 2015 , Ankara University SBF Journal
DOI: 10.1501/SBFder_0000002358
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2813

5

1

2813

Eko Otellerden Hizmet Satın Alımında Kuşaklar Arası Farklılaşmalar Üzerine Bir Çalışma
Authors: Pınar Başgöze , Nalan Bayar
Published: 2015 , Sosyoekonomi
DOI: -
CITED 12 FAVORITE 1 TOTAL DOWNLOAD COUNT 2671

12

1

2671

THE EFFECTS OF PRODUCT PLACEMENT ATTITUDES ON PURCHASE INTENTION AND BRAND IMAGE
Authors: Pınar Başgöze , Şerife Kazancı
Published: 2014 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.89390
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 4657

8

1

4657

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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