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Yakup Durmaz Dr. HASAN KALYONCU ÜNİVERSİTESİ
Publication 12 Review 2 CrossRef Cited 30 TR Dizin Cited 61
12 Publication
2 Review
30 CrossRef Cited
61 TR Dizin Cited
0000-0003-0332-4185

Research Fields

Advertising Digital Advertising Advertising Studies Marketing Digital Marketing Industrial Marketing Service Marketing Intercultural Communication Customer Relationship Management Marketing Research Methodology Marketing Communications Advertisement Sales Management Consumer Behaviour Consumer-Oriented Product or Service Development International Marketing Product and Brand Management Entrepreneurship

Institution

HASAN KALYONCU ÜNİVERSİTESİ

Popular Publications

MARKA ÖZGÜNLÜĞÜNÜN MARKA SADAKATİ ÜZERİNDEKİ ETKİLERİ: CEP TELEFONU MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Yakup Durmaz , Kazım Dağ
Published: 2018 , Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.406708
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2534

6

2

2534

ALGILANAN TÜKETİCİ ETKİLİLİĞİNİN EKOLOJİK BİLİNÇLİ TÜKETİCİ DAVRANIŞI ÜZERİNE ETKİSİ: ÇEVRESEL KAYGININ ARACILIK ROLÜ
Authors: Leyla Akdoğan, Yakup Durmaz , Bekir Değirmenci
Published: 2020 , Akademi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 3166

0

2

3166

YEŞİL DAVRANIŞLARA KARŞI TUTUMUN ZİYARET NİYETİNE ETKİSİNDE YEŞİL İMAJIN DÜZENLEYİCİLİK ROLÜ: YEŞİL OTELLER ÖRNEĞİ
Authors: Sinan Çavuşoğlu , Yakup Durmaz
Published: 2019 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.540080
CITED 9 FAVORITE 1 TOTAL DOWNLOAD COUNT 1674

9

1

1674

Investigation of the Effects of Perceived Service Quality on Perceived Value and Attitude Brand Loyalty: Five-Star Resort and City Hotels Example
Authors: Bülent Demirağ , Yakup Durmaz
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.542994
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 2218

8

1

2218

Factors Affecting Food and Beverage Preferences of Young Consumers and A Research in Gaziantep Center
Authors: Yakup Durmaz , Mehmet Düzgün , Metin Sürme
Published: 2019 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.555082
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1644

0

1

1644

Publications

The Effect of Negative Past Experiences, Poor Relationship Quality and Rumor on Brand Hate: A Research on Fast Food Industry
Authors: Yakup Durmaz , Bülent Demirağ , Sinan Çavuşoğlu
Published: 2023 , Istanbul Business Research
DOI: 10.26650/ibr.2023.52.962096
FAVORITE 0 TOTAL DOWNLOAD COUNT 388

0

388

A STUDY REGARDING THE ANALYSIS OF THE IMPACT OF PERSONALITY TRAITS ON THE CONSCIOUS CONSUMPTION BEHAVIOR
Authors: Leyla Akdoğan , Yakup Durmaz
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.809440
FAVORITE 1 TOTAL DOWNLOAD COUNT 1400

1

1400

Mediation Role of Brand Trust in the Relationship of Brand Authenticity in Brand Image and Brand Preference
Authors: Kazim Dağ , Yakup Durmaz
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.741062
FAVORITE 1 TOTAL DOWNLOAD COUNT 2086

1

2086

CEP TELEFONU SATIN ALMA KARARINDA MARKANIN ETKİSİ: Y KUŞAĞI TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA
Authors: İbrahim Halil Efendioğlu , Adnan Talha Mutlu, Yakup Durmaz
Published: 2020 , Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1347

0

1347

ALGILANAN TÜKETİCİ ETKİLİLİĞİNİN EKOLOJİK BİLİNÇLİ TÜKETİCİ DAVRANIŞI ÜZERİNE ETKİSİ: ÇEVRESEL KAYGININ ARACILIK ROLÜ
Authors: Leyla Akdoğan, Yakup Durmaz , Bekir Değirmenci
Published: 2020 , Akademi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 3166

2

3166

YEŞİL DAVRANIŞLARA KARŞI TUTUMUN ZİYARET NİYETİNE ETKİSİNDE YEŞİL İMAJIN DÜZENLEYİCİLİK ROLÜ: YEŞİL OTELLER ÖRNEĞİ
Authors: Sinan Çavuşoğlu , Yakup Durmaz
Published: 2019 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.540080
FAVORITE 1 TOTAL DOWNLOAD COUNT 1674

1

1674

Investigation of the Effects of Perceived Service Quality on Perceived Value and Attitude Brand Loyalty: Five-Star Resort and City Hotels Example
Authors: Bülent Demirağ , Yakup Durmaz
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.542994
FAVORITE 1 TOTAL DOWNLOAD COUNT 2218

1

2218

Factors Affecting Food and Beverage Preferences of Young Consumers and A Research in Gaziantep Center
Authors: Yakup Durmaz , Mehmet Düzgün , Metin Sürme
Published: 2019 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.555082
FAVORITE 1 TOTAL DOWNLOAD COUNT 1644

1

1644

THE EFFECT OF INSTITUTIONALIZATION ON THE BRAND AND FIELD WORK IN DİYARBAKIR
Authors: Yakup Durmaz , Ali Açıkgöz
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.441840
FAVORITE 1 TOTAL DOWNLOAD COUNT 2892

1

2892

MARKA ÖZGÜNLÜĞÜNÜN MARKA SADAKATİ ÜZERİNDEKİ ETKİLERİ: CEP TELEFONU MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Yakup Durmaz , Kazım Dağ
Published: 2018 , Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.406708
FAVORITE 2 TOTAL DOWNLOAD COUNT 2534

2

2534

MODERN PAZARLMADA TÜKETİCİ MEMNUNİYETİ VE EVRENSEL TÜKETİCİ HAKLARI
Authors: Dr. Yakup Durmaz
Published: 2006 , Journal of Yaşar University
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3925

0

3925

TÜKETİCİNİN TATMİNİ İLE SATIN ALMA DAVRANIŞLARINI ETKİLEYEN FAKTÖRLERE BÜTÜNLEŞİK YAKLAŞIM VE ADIYAMAN İLİNDE BİR ALAN ÇALIŞMASI
Authors: Yrd. Doç. Dr. Yavuz CÖMERT  Dr. Yakup Durmaz , Yavuz Cömert, Yakup Durmaz
Published: 2006 , Journal of Yaşar University
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4272

1

4272

Articles published in
Akademi Sosyal Bilimler Dergisi
Akademi Sosyal Bilimler Dergisi
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
Istanbul Business Research
Istanbul Business Research
Journal of Academic Researches and Studies
Journal of Academic Researches and Studies
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Yaşar University
Journal of Yaşar University
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal

Reviews

Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Oltu Beşeri ve Sosyal Bilimler Fakültesi Dergisi
Oltu Beşeri ve Sosyal Bilimler Fakültesi Dergisi

Publications

A STUDY REGARDING THE ANALYSIS OF THE IMPACT OF PERSONALITY TRAITS ON THE CONSCIOUS CONSUMPTION BEHAVIOR
Authors: Leyla Akdoğan , Yakup Durmaz
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.809440
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1400

4

1

1400

Mediation Role of Brand Trust in the Relationship of Brand Authenticity in Brand Image and Brand Preference
Authors: Kazim Dağ , Yakup Durmaz
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.741062
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 2086

3

1

2086

YEŞİL DAVRANIŞLARA KARŞI TUTUMUN ZİYARET NİYETİNE ETKİSİNDE YEŞİL İMAJIN DÜZENLEYİCİLİK ROLÜ: YEŞİL OTELLER ÖRNEĞİ
Authors: Sinan Çavuşoğlu , Yakup Durmaz
Published: 2019 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.540080
CITED 9 FAVORITE 1 TOTAL DOWNLOAD COUNT 1674

9

1

1674

Investigation of the Effects of Perceived Service Quality on Perceived Value and Attitude Brand Loyalty: Five-Star Resort and City Hotels Example
Authors: Bülent Demirağ , Yakup Durmaz
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.542994
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 2218

8

1

2218

MARKA ÖZGÜNLÜĞÜNÜN MARKA SADAKATİ ÜZERİNDEKİ ETKİLERİ: CEP TELEFONU MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Yakup Durmaz , Kazım Dağ
Published: 2018 , Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.406708
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2534

6

2

2534

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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