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Yelda Ülker Assoc. Prof. Dr. İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ
Publication 18 Review 9 CrossRef Cited 14 TR Dizin Cited 21
18 Publication
9 Review
14 CrossRef Cited
21 TR Dizin Cited
0000-0001-8105-2686

Research Fields

Advertising Digital Advertising Advertising Studies Social Advertising

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ

Popular Publications

Luxury Consumption in the Context of Narcissism
Authors: Yelda Ülker
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.829565
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1414

1

2

1414

Anti- Consumption Individuals' Attitudes Towards Environmental Advertisements
Authors: Yelda Ülker
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.877887
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1236

4

2

1236

The Reflection of the Use of Halal Label of Brands on the Purchasing Behavior
Authors: Yelda Ülker
Published: 2020 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.521251
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 948

2

2

948

The Role of Death Anxiety in Consumers' Evaluation of Brands with Organic Product Logo
Authors: Yelda Ülker
Published: 2021 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.829046
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 413

0

2

413

The Reflection of Store Image on Icon Brand Perception
Authors: Yelda Ülker , Nurhan Babür Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.805829
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1306

1

1

1306

Publications

Reflection of Consumers’ Material Values on Brand Bullying
Authors: Fatma Şişli , Yelda Ülker
Published: 2024 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.1520015
FAVORITE 1 TOTAL DOWNLOAD COUNT 196

1

196

REFLECTION OF BRAND HATE ON BRAND FORGIVENESS
Authors: Fatma Şişli , Yelda Ülker
Published: 2024 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1414980
FAVORITE 1 TOTAL DOWNLOAD COUNT 678

1

678

The Reflection of Store Image on Icon Brand Perception
Authors: Yelda Ülker , Nurhan Babür Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.805829
FAVORITE 1 TOTAL DOWNLOAD COUNT 1306

1

1306

CONSUMERS 'MOTIVATIONS TO PARTICIPATE IN THE BRAND BOYCOTT IN THE CONTEXT OF DEMOGRAPHIC CHARACTERISTICS
Authors: Yelda Ülker
Published: 2021 , Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.852824
FAVORITE 1 TOTAL DOWNLOAD COUNT 947

1

947

The Role of Death Anxiety in Consumers' Evaluation of Brands with Organic Product Logo
Authors: Yelda Ülker
Published: 2021 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.829046
FAVORITE 2 TOTAL DOWNLOAD COUNT 413

2

413

Luxury Consumption in the Context of Narcissism
Authors: Yelda Ülker
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.829565
FAVORITE 2 TOTAL DOWNLOAD COUNT 1414

2

1414

Reflection of the Changing Aging Concept on Advertisements
Authors: Yelda Ülker
Published: 2021 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1307

1

1307

Investigation of Consumers' Attitude Towards Brand in the Relationship Between the Attitude of the Celebrity and the Purchase Intention with the Mediation Role
Authors: Yelda Ülker
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.853594
FAVORITE 1 TOTAL DOWNLOAD COUNT 626

1

626

Anti- Consumption Individuals' Attitudes Towards Environmental Advertisements
Authors: Yelda Ülker
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.877887
FAVORITE 2 TOTAL DOWNLOAD COUNT 1236

2

1236

Relationship between Fear of Negative Evaluation and Attitude towards Social Media Ads
Authors: Yelda Ülker
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.828716
FAVORITE 1 TOTAL DOWNLOAD COUNT 755

1

755

The Reflection of the Use of Halal Label of Brands on the Purchasing Behavior
Authors: Yelda Ülker
Published: 2020 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.521251
FAVORITE 2 TOTAL DOWNLOAD COUNT 948

2

948

The Approaches of the Brands to the Cynical Attitudes in Social Media
Authors: Betül Özkaya , Yelda Ülker
Published: 2020 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.498115
FAVORITE 1 TOTAL DOWNLOAD COUNT 1640

1

1640

Importance of Store Atmosphere for the Consumers
Authors: Yelda Ülker
Published: 2019 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18026/cbayarsos.525180
FAVORITE 1 TOTAL DOWNLOAD COUNT 1171

1

1171

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
Published: 2019 , Journal of Selcuk Communication
DOI: 10.18094/josc.596261
FAVORITE 0 TOTAL DOWNLOAD COUNT 2685

0

2685

The Reflection of Changing Women’s Roles to the Advertising of Women
Authors: Yelda Ülker
Published: 2019 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.534651
FAVORITE 0 TOTAL DOWNLOAD COUNT 4476

0

4476

The Role of Youtube Vloggers in Purchasing Intention as a EWOM Channel
Authors: Seda Müftüoğlu , Nurhan Babür Tosun, Yelda Ülker
Published: 2018 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2928

1

2928

The Role of Social Responsibility Activities on Brand Attitude in the Context of Demographic Characteristics of Consumers
Authors: Nurhan Babür Tosun , Yelda Ülker
Published: 2018 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.436043
FAVORITE 0 TOTAL DOWNLOAD COUNT 3176

0

3176

CONSUMER PERCEPTION IN THE CONTEXT OF IMPLICIT CONSUMPTION
Authors: Nurhan Babür Tosun , Yelda Ülker
Published: 2017 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 947

1

947

Articles published in
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Alanya Academic Review
Alanya Academic Review
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Inonu University E-Journal of Faculty of Communication
Inonu University E-Journal of Faculty of Communication
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Editorship
Journal of Erciyes Communication
Journal of Erciyes Communication
Proofreader

Reviews

Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Sakarya İletişim
Sakarya İletişim
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Yeni Yüzyıl'da İletişim Çalışmaları
Yeni Yüzyıl'da İletişim Çalışmaları

Publications

The Reflection of Store Image on Icon Brand Perception
Authors: Yelda Ülker , Nurhan Babür Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.805829
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1306

1

1

1306

Luxury Consumption in the Context of Narcissism
Authors: Yelda Ülker
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.829565
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1414

1

2

1414

Investigation of Consumers' Attitude Towards Brand in the Relationship Between the Attitude of the Celebrity and the Purchase Intention with the Mediation Role
Authors: Yelda Ülker
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.853594
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 626

1

1

626

Anti- Consumption Individuals' Attitudes Towards Environmental Advertisements
Authors: Yelda Ülker
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.877887
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1236

4

2

1236

Relationship between Fear of Negative Evaluation and Attitude towards Social Media Ads
Authors: Yelda Ülker
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.828716
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 755

1

1

755

The Reflection of the Use of Halal Label of Brands on the Purchasing Behavior
Authors: Yelda Ülker
Published: 2020 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.521251
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 948

2

2

948

The Approaches of the Brands to the Cynical Attitudes in Social Media
Authors: Betül Özkaya , Yelda Ülker
Published: 2020 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.498115
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1640

1

1

1640

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
Published: 2019 , Journal of Selcuk Communication
DOI: 10.18094/josc.596261
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2685

1

0

2685

The Reflection of Changing Women’s Roles to the Advertising of Women
Authors: Yelda Ülker
Published: 2019 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.534651
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 4476

2

0

4476

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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