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Yusuf Karaca
Prof. Dr.
AFYON KOCATEPE ÜNİVERSİTESİ
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5
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3
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Research Fields
Marketing
Consumer Behaviour
Institution
AFYON KOCATEPE ÜNİVERSİTESİ
Popular Publications
Tuzak Ürünlerin Tüketici Seçimlerine Etkisi: Cazibe ve Uzlaşı Etkisi
Authors:
Hasan Hüseyin Ceylan
,
Yusuf Karaca
,
Bekir Köse
Published: 2018 ,
Journal of Aksaray University Faculty of Economics and Administrative Sciences
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1346
0
CITED
1
FAVORITE
1346
TOTAL DOWNLOAD COUNT
The Role of Emotional Involvement and Source Reliability in The Effect of Micro-Celebrities on Brand Preference: Instagram Example
Authors:
Ömer Osman Poyraz
,
Yusuf Karaca
Published: 2023 ,
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
340
0
CITED
1
FAVORITE
340
TOTAL DOWNLOAD COUNT
Comparison of Generation Z and Generations X, Y and Z's Attitudes towards Social Responsibility Advertisements with Neuromarketing Method
Authors:
Yusuf Karaca
,
Kübra Uyar
Published: 2024 ,
International Journal of Management Academy
DOI: 10.33712/mana.1512162
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
484
0
CITED
1
FAVORITE
484
TOTAL DOWNLOAD COUNT
Publications
Comparison of Generation Z and Generations X, Y and Z's Attitudes towards Social Responsibility Advertisements with Neuromarketing Method
Authors:
Yusuf Karaca
,
Kübra Uyar
Published: 2024 ,
International Journal of Management Academy
DOI: 10.33712/mana.1512162
FAVORITE
1
TOTAL DOWNLOAD COUNT
484
1
FAVORITE
484
TOTAL DOWNLOAD COUNT
The Role of Emotional Involvement and Source Reliability in The Effect of Micro-Celebrities on Brand Preference: Instagram Example
Authors:
Ömer Osman Poyraz
,
Yusuf Karaca
Published: 2023 ,
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
340
1
FAVORITE
340
TOTAL DOWNLOAD COUNT
Tuzak Ürünlerin Tüketici Seçimlerine Etkisi: Cazibe ve Uzlaşı Etkisi
Authors:
Hasan Hüseyin Ceylan
,
Yusuf Karaca
,
Bekir Köse
Published: 2018 ,
Journal of Aksaray University Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1346
1
FAVORITE
1346
TOTAL DOWNLOAD COUNT
ARE OPINION LEADERS ALSO OPINION SEEKERS? A RESEARCH ABOUT TECHNOLOGICAL PRODUCTS
Authors:
Yusuf Karaca
, H. Fulya Yüksel
Published: 2016 ,
Afyon Kocatepe University Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
580
0
FAVORITE
580
TOTAL DOWNLOAD COUNT
MÜŞTERİ SADAKATİ VE MÜŞTERİ İÇİN DEĞER YARATMA
Authors:
Doç. Dr. Yusuf Karaca
Published: 2001 ,
Afyon Kocatepe University Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1068
0
FAVORITE
1068
TOTAL DOWNLOAD COUNT
Articles published in
Afyon Kocatepe University Journal of Economics and Administrative Sciences
International Journal of Management Academy
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Reviews
Afyon Kocatepe University Journal of Social Sciences
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
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